Responsible & Effective use of Data in Digital Marketing: Recommendations & Best Practices

This 45 min webinar kicks-off a three-part series of various data-driven topics throughout May. We will start off with Equifax (a member of our Data Council) demonstrating best practices in using data responsibly and effectively in digital marketing with a focus on measurement, audience profiling and actioning.

Attendees will hear from Chris Durbridge at Equifax (a member of our Data Council) discuss a recent award winning Google case study on a closed-loop digital marketing campaign executed for a client in tandem with Equifax’s marketing and digital analytics consultancy, Datalicious.

Learn how to competently set up multi-channel measurement requirements, enable detailed audience profiling and actionable insights as well as execute with excellence across various digital and non-digital channels. IAB Australia will also host an interactive Q&A with the opportunity for attendees to ask questions both during and after the presentation.

Presenters:
- Chris Durbridge, Head of Consumer Insights & Marketing Services, Equifax
- Jonas Jaanimagi, Technology Lead, IAB Australia

Register for this Webinar

IAB Australia will hold x3 webinars (14th, 21st and 28th May) on several key topics currently central to the success of data-driven digital marketing in 2020.