IAB Australia MeasureUp Conference | 10 Oct, Sydney

Overview  Agenda  Tickets

08:00AM - 09:05am | Registration & Welcome
08:00AM - 08:50AM
Registration Opens
08:50AM - 09:05AM
Opening Comments
Vijay Solanki - CEO, IAB
09:05AM - 09:40AM
Understanding brand impact and performance at all stages of the conversion funnel
Stuart Tucker - GM Brand, Sponsorship & Marketing Services, Commonwealth Bank
09:40AM - 10:05AM
Total Audience Measurement - Are We There Yet?
Megan Clarken - President, Product Leadership, Nielsen
There have been major developments locally and globally in digital audience measurement and cross media measurement over the last 12 months. The global product lead from Nielsen will discuss innovation for digital text, video and audio measurement and what this means for total audience measurement and how this is changing how media is bought and sold.
10:05AM - 10:45AM
Stream 1:
Australia’s Digital Measurement Report Card
Australia continues to be a leader digital measurement with the introduction of Digital Content Ratings. Industry leaders discuss the current state of play.
Stream 2:
Native Advertising
As more dollars are invested native and branded content opportunities, brands need to develop new ways of assessing this activity within their larger marketing plans. This session will outline and review different ways to assess different types of native advertising.
10:45AM - 11:10AM | Coffee & Networking
11:10AM - 11:35AM
Stream 1:
Cross Media Measurement - Currency Exchange
In a world where media habits are changing rapidly and lines are blurring between media formats how can currency data stay relevant. Representatives from digital, TV, outdoor and radio industries will discuss the current state of cross media measurement in Australia and overseas.
Stream 2:
Measuring Impact
What is best practice when measuring impact across different types of media activity? Hear how agencies and marketers are assessing their digital and cross media campaigns. What are the missing pieces of the puzzle?
11:35AM - 12:20PM
Stream 1:
Attention Economy / Media Inventory Quality Measures
With digital media now accounting for nearly 50% of ad spend, new ways of measuring quality and engagement are being developed. Find out how to best assess consumer engagement with both content and advertising.
Stream 2:
Prove It - What Does and Doesn't Work In Digital Advertising
Leading research and data companies each give 5 rules for effective & efficient digital media spend based on actual aggregated campaign and market data.
12:20PM - 01:00PM | Networking Lunch
12:20PM - 01:00PM
Workshop: Best Commercial Use of Measurement Data
Led by Heather White - Head of Audience Insights, News Corp
& Lamberto Di Gioia - Director of Strategy & Insights, Seven West Media
The launch of Nielsen & IAB Australia’s daily ratings is a world first – measuring digital audiences across text, video and audio on a daily basis will provide the market with rich people based measurement. This session will provide information on how to make the most of this data set and rich insights on consumer behaviour across digital devices.
01:00PM - 01:45PM
Rethinking Digital - How Can Digital Contribute to My Brand Strategy?
Gonzalo Fuentes - Global CEO, Media & Digital Practice, Kantar Insights
How should brands adapt to the digital ecosystem? This is the wrong question. It should be how can the digital ecosystem contribute to my brand strategy? Global media lead for Kantar Millward Brown will outline how brands can effectively implement their brand strategy across media channel based on data from thousands of campaigns.
01:45PM - 02:15PM
Stream 1:
How Digital Advertisers Can Effectively Measure Lifetime Customer Value
Nicolas Darveau-Garneau - Chief Search Evangelist, Google
Short-term thinking yields short-term results. For brands to understand the long-term value of their customers, they need to rethink their audience targeting strategies.
Stream 2:
Ad Tech & Measurement - Improving the Health of Digital Supply Chain
Ensuring that accurate and meaningful 3rd party measurement data from research and technology companies can be integrated into the digital ad supply chain is an important step in accurate assessment of digital inventory.
02:15PM - 03:00PM
Stream 1:
Total Video
Cross screen video buying is increasing - this session will discuss real examples of digital, connected TV and linear TV measurement and effectiveness.
Stream 2:
Marketers Masterclass
Marketers present learnings from recent media activity & how they intend to modify their spend in future. What has worked for their organisations and more importantly what hasn’t worked.

03:00PM - 03:25PM | Coffee & Networking

03:25PM - 04:05PM
Stream 1:
Closing the Loop - From Media Exposure Thru to Sales
Kelli Nardis - Marketing Science Analytics & Partnerships Manager, Facebook
Data can increasingly be used to accurately track the impact of digital ad exposure to offline sales. The regional marketing science lead from Facebook will present the latest methods and results on closing the online and offline sales loop.
Stream 2:
Data Handling - What Do The Upcoming Data Breach Notification Laws Mean For Your Business?
Publishers, creative & digital agencies need to get a clear handle on what the new laws mean for them & what procedures need to put in place to meet client needs.
04:05PM - 04:45PM
Closing Keynote

04:45PM - 04:50PM
Closing Comments

04:50PM - 06:30PM | Drinks Reception