Midway through 2006, a group consisting of Interactive Advertising Bureau (IAB) Australia, DoubleClick and creative agency Profero got together to talk about the UK Creative Showcase that celebrates the best digital creative in Britain, and decided they should set up something similar to recognise the great creative work being done by Australian agencies, and establish an award which showcases cutting-edge creativity and innovation within the online advertising sector. The work is judged by a panel of agencies largely made up of local members of Creative Social.


How to enter


Who is behind The Showcase?

Launched in November 2006 by the Interactive Advertising Bureau Australia, the Creative Showcase celebrates cutting-edge creativity and innovation within the online advertising sector.

Why enter?

Australia produces world-class online creative that doesn't always get the recognition and acclaim it deserves.

You’ll also be in the running to win a trip to the US for the IAB US MIXX Awards including entry of your campaign in their awards. There will be one winner and two runners up announced every second month and at the end of the year, a “best of the best” award which will gain entry in the IAB US MIXX Awards.

Who can enter?

Any agency or in-house team can enter as long as their campaign was targeted at an Australian audience. The work is judged by senior online creatives and the winners, plus two runners up, get their work published here and on the IAB website.

What can I enter?

You can enter any digital work as long as it is a bona fide campaign that ran within the past two months. Examples of work could include; banners, buttons, skyscrapers, rich media, email, viral campaigns, mobile, apps, blogs, podcasting or campaign microsites. You can enter one campaign per competition. Enter your latest and greatest campaign now. For more information and tips on entering read our Entry Tips.

When do I have to enter by?

The Creative Showcase will be held every two months from August 2010 on. The work needs to have run in the two months prior to the event day.

The overall winner of Creative Showcase will be announced at the IAB Awards and their award entered in IAB US MIXX Awards.

You will be sent a reminder of the closing date each round if you have registered for the Creative Showcase. If you haven't registered yet, please send an email to iab australia


Contact Information

Showcase Coordination
IAB Australia

Chair of Judges
Mike Zeedeberg
Managing director, Zuni

General comments and feedback

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