IAB Seminar
Latest and Greatest on Mobile Creativity
3 August 2016

 Book your place here



miha mikek web

Mihael Mikek

Founder & Chief Executive Officer, Celtra

Mihael sets the vision and strategy at Celtra, where he has overall responsibility for establishing Celtra as the leader in cross-screen HTML5 technology for brand advertising. He incubated Celtra at Babson and led the company to become the preferred technology vendor for the mobile advertising ecosystem. Under his leadership the company won several industry awards, including several American Business Awards and a MassTLC award.

nik kontoulas web

Nik Kontoulas

Founder & CEO, eggMobi

Nik is the founder and CEO of eggMobi. eggMobi is a ‘creative first’ digital agency building exciting, engaging, powerful ad experiences that consistently surpass expectations. Since its inception in 2013 eggMobi now operates in three offices in Australia, and has recently expanded into the EMEA market with their new London office. Over his ten year digital career so far Nik has had a hand in countless campaigns and always strives to push for innovation and markets firsts. Noticing a huge gap in the local market for ‘brand engagement’, ‘quality rich media’, ‘accountability’ and ‘service’ Nik co-founded eggMobi in mid 2013 and remains global CEO, using his always-on work ethic to ensure his client's expectations are exceeded.


Darren Paterson

Strategic Solutions Director, Big Mobile

Darren's career spans digital specialists and full service media agencies, mobile carriers and mobile development specialists in Australia and in the U.K. As  Strategic Solutions Director for the Big Mobile Group, Darren's remit is to drive innovation, develop strategic solutions and identify compelling connections between brands and their audiences. Passionate about all things mobile, he encourages marketers to take a mobile-first approach to campaign development and put UX at the top of this list.

venessa hunt 2016 web

Venessa Hunt

Head of Mobile –Australia, GroupM

Previously Yahoo7’s Head of Mobile strategy & Advertising as well as the Mobile Industry Group’s co-chair Venessa Hunt is one of Australia’s most experienced mobile strategists working within the media landscape. She has also worked in senior roles at Ninemsn, Mobile Embrace and Exponential. Venessa is also an active member of the IAB Mobile and Audio Councils.



Registration & Breakfast


Global Creativity Trends for Mobile
Mihael Mikek, CEO, Celtra 

Creative First: Why mobile creative should be thought of first in media campaign
Nik Kontoulas, CEO, eggMobi

The Importance of UX
Graham Christie, CEO & Co-founder, Big Mobile


Creative Engagement & Formats
Venessa Hunt, Head of Mobile – Australia, GroupM

Panel – The Next Big Thing for Mobile Creativity
Chair: Graham Christie. Panel: Mihael Mikek, Celtra; Nik Kontoulas, eggMobi; Venessa Hunt, GroupM & Stewart Hays, Yahoo!7

Wrap Up



IAB Members benefit from free tickets (3 per company), you can book your place here.