Below is a list of historical information and announcements concerning Nielsen, the IAB Australia and digital audience measurement.

B&T: What The New IAB/Nielsen Ratings Mean For Marketers: Google’s Chief Marketer 
B&T - August 5: This past week saw the IAB and Nielsen launch a new ratings system designed to provide a holistic view for advertisers of their digital audiences, Digital Ratings (Monthly).

 AdNews: IAB and Nielsen launch 'holy grail' of digital measurement 
AdNews, March 31: The IAB and Nielsen have finally revealed their new total audience digital measurement offering, which the pair have described as the “holy grail” of digital measurement...

IAB and Nielsen launch world-leading total digital audience measurement solution, Digital Ratings (Monthly) 
SYDNEY, 31 March, 2016: IAB Australia and Nielsen today released the industry’s new digital audience measurement currency, Digital Ratings (Monthly). The digital measurement solution gives the market a ...

mUmBRELLA: Nielsen launches combined mobile and desktop audience numbers and reveal audiences for social sites including Twitter and Snapchat 
Digital industry body IAB and Nielsen have launched Australia’s new digital audience measurement currency, fusing together audiences across desktop and mobile devices for the first time., Digital industry ...

IAB and Nielsen Release First Mobile Ratings Report 
SYDNEY, 7th October, 2015: IAB Australia and Nielsen today released Nielsen’s Mobile Ratings Report, the first official step towards releasing the industry-supported smartphone and tablet audience measurement ...

IAB launches Ad Tech Advisory Council and outlines priorities for 2015 Nielsen Mobile and Tablet Audience Measurement data will also be stocked in the Mobile Centre. IAB will launch its Digital Audio Council later in 2015, with the  ...

mUmBRELLA: Nielsen overhauls online measurement with mobile, daily rankings and bigger audience samples
Feb. 2, 2015: Nielsen is introducing mobile and tablet audience measurement, bringing in daily audience measurement statistics for websites and vastly increasing the size of its audience samples as ...

NIELSEN TO INTRODUCE DAILY DIGITAL AUDIENCE MEASUREMENT
SYDNEY: February 2, 2015 – Nielsen has released details of the blueprint for the future of the nation's digital audience measurement currency – offering an important leap in the scope, scale and timelines ...

Nielsen wins IAB Australia Digital Audience Measurement tender
SYDNEY, 13 Oct. – IAB Australia today announced that Nielsen has been appointed the sole and exclusive preferred supplier for the provision of digital audience measurement services in Australia ...

IAB Australia’s Digital Audience Measurement Tender panel shortlist Nielsen and GfK for three-year contract
In its search for a three-year preferred supplier to provide a digital audience-measurement solution in Australia, the Interactive Advertising Bureau (IAB) Australia has announced that Nielsen and GfK ...

Short list announced for IAB Australia’s Digital Audience Measurement Tender Process
Wednesday 16th July 2014: Comscore, GfK, Nielsen and Roy Morgan Research have been named as IAB Australia's short list for its digital audience measurement tender process which is currently underway ...