Subscribe to our newsletter
    Hello stranger
    Join Us

    IAB MeasureUP 2017

    IAB Australia MeasureUp Conference | 10 Oct, Sydney

    Overview  Agenda  Tickets

    Time & Place

    October 10, 2017 – 8:30am – 6:30pm

    Sheraton on the Park, 161 Elizabeth St., Sydney 

    Why MeasureUp 2017?

    Over the last 10 years, digital advertising has grown from a 5% medium to almost 50% of total advertising revenue in Australia. With the advent of digital advertising, measurement has become an incredibly hot topic.

    Whether that’s the revenue component, the audience measurement, the challenge of ROI, measurement across media or measurement of the digital value chain, it’s never been a more critical topic for the industry.

    So, on Tuesday 10th October, IAB Australia will hold its inaugural measurement conference, MeasureUp, at Sheraton on the Park in Sydney.

    As the body, at the heart of independent measurement, the IAB are bringing together the smartest brains on the topic both locally and from overseas to shed light and provide perspective. Our MeasureUp conference will split the day into two streams: Measurement Science and Marketing Outcomes interspersed with meaningful keynotes and panels to help us shape measurement application for the next 12 months.

    How do you and your business MeasureUp?

    Keynote Speakers

    megan clarken nielsen Megan Clarken
    President, Product Leadership
    Nielsen    		 Gonzalo Fuetes Kantar millward brown bw Gonzalo Fuentes
    Global CEO Media & Digital Practice
    Kantar Insights 
    Stuart Tucker Stuart Tucker
    GM Brand, Sponsorship & Marketing Services
    Commonwealth Bank    		 Nicolas Darveau-Garneau Nicolas Darveau-Garneau
    Chief Search Envangelist
    Google 

    The Takeaways

    Whilst the Agenda is still being finalised, the sessions, panels and talks will cover topics such as:

    • Total Audience Measurement: Are we there yet?
    • Cross Media Measurement: Currency Exchange
    • Measuring Impact: What is best practice when measuring impact?
    • What does and doesn’t work in digital advertising
    • Rethinking Digital: How Can Digital Contribute to my Brand Strategy
    • Closing the Loop: From Media Exposure through to Sales
    • Data Handling: What do the upcoming Data Breach Notification Laws mean for your business?

    Pricing

    Early Bird (on sale now)

    • IAB Member: $544.50
    • Non-Member: $654.50

    Standard

    • IAB Member: $654.50
    • Non-Member: $764.50

    All prices are inclusive of GST.

    Early bird ticket sales are open now. You can reserve your discount seats here.

    A range of sponsorship opportunities are available for the conference – for more details contact annette@iabaustralia.com.au