Sponsorship represents custom content and/or experiences created for an advertiser which may or may not include ad units (i.e., display advertising, brand logos, advertorial and pre-roll video). Sponsorships fall into several categories: -Spotlights: custom built pages incorporating an advertiser‘s brand and housing a collection of content usually around a theme; -Advergaming can range from an advertiser buying all the ad units around a game or a sponsored by link to creating a custom branded game experience; -Content & Section Sponsorship: when an advertiser exclusively sponsors a particular section of the site or email (usually existing content) reskinned with the advertiser‘s branding; -Sweepstakes & Contests can range from branded sweepstakes on the site to a full-fledge branded contest with submissions and judging