Activities undertaken to obtain qualified purchase inquiries (e.g. auto dealers which pay a fee in exchange for receiving a qualified purchase inquiry online) or provide consumer information (e.g. demographic, contact, behavioural...) where the consumer opts into being contacted by a marketer. These processes are priced on a performance basis (e.g. CPA, CPL), and can include user applications (e.g. for a credit card), surveys, contests (e.g. sweepstakes) or registrations.