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The advertising industry is largely self-regulated through codes of conduct.

Below is a selection of resources you may find useful or interesting if you're keen to learn more.

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Role of page view as a comparative ratings metric - Open for Public Comment

Page Views have been a key metric in digital ratings systems since the mid-1990s and have historically been an important volume indicator when comparing sites and publishers.

Advertising Technology Purchase Guidelines - March 2018

Technology is essential to the proper functioning of digital advertising, but it is only a tool. It can’t single-handedly ensure effectiveness. To optimise your technology investments, your company must ask the right questions about the technology you are about to purchase. And in asking those questions, there is no template for today’s data-driven scenarios we are planning for, so transparency and knowledge sharing are a must. For that purpose, IAB Australia has created these guidelines.

Podcasting Measurement Technical Guidelines – Open For Comment

The IAB Australia Audio Council is currently reviewing Version 2 of the IAB US IAB Podcast Measurement Technical Guidelines released in late December 2017 and assessing suitability for endorsement in the Australian market. The previous version of the Guidelines was endorsed by IAB Australia in November 2016.

From 22 February 2018, the Privacy Act 1988 (Cth) will include a mandatory data breach notification scheme. This means you will have to alert authorities and all affected individuals about any ‘eligible data breach’ which takes place in your company.

IAB Native Advertising Playbook - Oct. 2017

The aim of this playbook is to give the industry simplified and consistent definitions to help increase awareness of the potential of native, as well as inspire marketers and agencies to invest in native as an effective communication approach.

 

Digital Fact Sheet Pack for MeasureUp Conference

IAB Australia's October Digital Fact Sheet Pack for MeasureUp Conference 2017.

Begin-to-Render Ad Measurement Model - Open for Public Comment

"Served Impressions" has always been the industry standard for measuring the delivery of digital advertising. However, the methods and rules for counting served impressions has often differed amongst the different ad serving technologies, resulting in numerous discrepancies across the industry.

IAB Viewability Whitepaper - For Public Comment: Dec. 2016

The IAB Viewability Whitepaper has been developed by the IAB Australia Viewability Taskforce with representatives of over 20 different media organisations (publishers, ad tech companies and media agencies).

Transitioning from Flash to HTML5: Dec. 2016

Flash is being replaced by HTML5. 

All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016. 

VAST 4.0 - Dec. 2016

The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.

DOWNLOAD THE VAST 4.0 DOCUMENT

Also included are:
VAST 4.0 FAQ 
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES

 

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