Guidelines & Best Practice

"Served Impressions" has always been the industry standard for measuring the delivery of digital advertising. However, the methods and rules for counting served impressions has often differed amongst the different ad serving technologies, resulting in numerous discrepancies across the industry.

The IAB Viewability Whitepaper has been developed by the IAB Australia Viewability Taskforce with representatives of over 20 different media organisations (publishers, ad tech companies and media agencies).

Flash is being replaced by HTML5. 

All major browsers are transitioning away from the use of Flash, and have introduced progressively greater restrictions. Safari moved to HTML5-by-default in September 2016. Chrome will follow in version 55, released December 2016. 

The Video Ad Serving Template (VAST) specification was created by the IAB Tech Lab in the U.S. and has been examined by a Working Group of volunteers from IAB Australia member companies.

DOWNLOAD THE VAST 4.0 DOCUMENT

Also included are:
VAST 4.0 FAQ 
THE DIGITAL VIDEO IN-STREAM AD FORMAT GUIDELINES

After careful review of the of IAB U.S. Podcasting Guidelines and consultation with a range of stakeholders IAB Australia’s Audio Advertising Council feels that these guidelines and the work carried out by the IAB in the US is applicable and valuable to the Australian market and IAB Australia has officially endorsed these guidelines.

The IAB Australia Display Creative and Mobile Creative Guidelines have been updated to fully embrace HTML5 technology as the new standard for ad creative. 

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. 

PUBLIC COMMENT PERIOD OPEN

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

The IAB Australia guide to digital advertising policy and regulations includes everything you need to know about existing marketplace rules and regulations, as well as the key policy issues and debates shaping digital industries, all in one place.

IAB Australia presents its Ad Blocking Toolkit, which answers all the frequently asked questions that consumers, publishers and anyone involved or interested in digital advertising might need answered.