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The advertising industry is largely self-regulated through codes of conduct.

Below is a selection of resources you may find useful or interesting if you're keen to learn more.

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Video Ad Serving Template (VAST) 3.0 Guidelines 2013

This Video Ad Serving Template (VAST) includes a standard XML-based ad response for in-stream video as well as an XML Schema Definition (XSD) for developers. It is meant to accommodate the majority of current practices within the online digital video advertising business.

Best Practice Guideline for Paid Social Advertising 2013

The Paid Social Advertising Guidelines aim to provide information, structure and clarity on social media as a marketing vehicle. They provide a framework to set clear campaign objectives and achieve measurable outcomes based around the Paid, Owned and Earned media model, with a focus on social advertising in the paid environment.

Ad Verification Guidelines 2013

The Guidelines for the Conduct of Ad Verification detail the methods and common practices for Ad Verification to help mitigate potential complications and misunderstandings. It was produced by the Australian IAB, in conjunction with the Media Federation Australia (MFA) and the Audit Bureau, in support of the existing IAB US Guidelines.

Prevailing Mobile and Tablet Advertising Formats AU Market 2013

The in-app and mobile web ad markets have experienced rapid growth in recent years. This has been driven by the strong uptake of smartphone’s within Australia and the subsequent distribution of content by publishers and advertisers across the medium.

Australian Universal Ad Package Guidelines (UAP) 2013

The objective of the IAB Universal Advertising Package (UAP) Guidelines is to update the Australian industry-agreed standards for online advertising placements including rich media. The guidelines are intended for marketers, agencies and media companies involved in the creation, planning, buying and selling of online advertising and represent an attempt to bring the industry in-line with the creative demands of all advertisers.

Best Practice for Digital Workflow 2012

These Guidelines will help those involved in the development of digital campaign – from advertisers, through to creative and media agencies as well as publishers – to produce more effective campaigns and to breakdown roadblocks in the campaign process. They highlight the relevant roles and responsibilities of the key stakeholders involved and recommend procedures and timelines to help achieve success.

Australian Best Practice Guideline for Online Behavioural Advertising

Online Behavioural Advertising (OBA) delivers advertisements to the users of an Internet-enabled device based on Web browsing activity or ‘behaviour’ of that device. 


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