Marketing Magazine: Balance, privacy and responsible use of data with Data Governance Australia chair Graeme Samuel

24 Oct.: Marketing speaks with Graeme Samuel, chair of Data Governance Australia, about the need for a self-regulatory body for the responsible use of data.

Data Governance Australia was launched earlier this month to establish industry standards and benchmarks around the collection, use and management of data in Australia. The not-for-profit association is chaired by former ACCC chair and current Monash Business School Professor Graeme Samuel. Marketing spoke with Samuel about the need for a regulatory body, and its aim to map out a framework for responsible data use in a rapidly changing environment.

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