Google Best Practices: Tapping into Mobile App Installs

If your business has an app, or you’re planning to launch one, you’ve probably spent
a lot of time thinking about the unique value it offers. Does it make a user’s life easier
with ridesharing to parties? Help him buy with just a single click? Or simply entertain
him as he taps a flying squirrel through digital treetops?

Whatever your app does, you want it to be found. This white paper will show you how
to use AdWords to build a valuable user base for your app and promote your app
to users: as they’re playing, watching, searching, shopping, and yes — even as they’re
flying through treetops.