Google Best Practices: Tapping into Mobile App Engagement

You’ve built an amazing app that offers a lot of value to anyone who has it. A user can
deposit checks with just the snap of his phone’s camera. It helps him order dinner with only
a few clicks. Or it simply entertains him as he taps a flying squirrel through digital treetops.

You’ve also pulled out all the stops to get people to find it. But there’s still more that you
have to think about: a whopping 80% of downloaded apps are used only once.1
So how can you keep folks coming back — zooming to the next treetop level in your game?