Digital Advertising Glossary of Terms - 2019

It is essential for our industry to create common language across the different platforms, so we have tasked our IAB Councils with updating a series of glossaries originally published in August 2017, and are adding in the new Digital Out Of Home Glossary. 

These interactive Glossaries are available to the public, and aim to standardise and explain the common terminology used by digital advertising experts.

Download the Glossaries below.

 

 AdEffectiveness InteractiveGlossary July2019 1  Digital Video Interactive Glossary Sept 2019 1 Digital Out of Home InteractiveGlossary Dec2019 1   

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