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The advertising industry is largely self-regulated through codes of conduct.

Below is a selection of resources you may find useful or interesting if you're keen to learn more.

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IAB Affiliate Marketing Handbook - 2016

IAB Australia’s Affiliate Marketing Working Group has published the first Affiliate Industry handbook for the Australian market. 

New Standard Ad Unit Portfolio

The Interactive Advertising Bureau has released a complete overhaul of the IAB Standard Ad Unit Portfolio, updating its digital ad formats to adapt across screens, and to incorporate the LEAN Principles of lightweight, encrypted, AdChoice supported, and non-invasive advertising.

IAB Australia Logo
IAB Australia Logo

The IAB Australia guide to digital advertising policy and regulations includes everything you need to know about existing marketplace rules and regulations, as well as the key policy issues and debates shaping digital industries, all in one place.

IAB Australia Ad Blocking Toolkit 2016

IAB Australia presents its Ad Blocking Toolkit, which answers all the frequently asked questions that consumers, publishers and anyone involved or interested in digital advertising might need answered. 

 

HTML5 embraced in new interim Creative Guidelines released by IAB

IAB Standards and Guidelines Council working group has published new interim Creative ad specifications which will address industry concerns around the recent changes to Flash support by browsers. The Creative Guidelines replace the existing HTML5 guidelines which were published in 2013 HTML5.

Interest Based Advertising (IBA), also known as Online Behavioural Advertising, delivers advertisements to the users of an Internet-enabled device based on Web browsing activity or interests demonstrated on that device, or ‘behaviour’ of that device.

Google Best Practice: Mobile Best Practice Checklist

Smart Phone Tips

An Advertiser’s Checklist for Getting Mobile Right

Google Best Practices: Tapping into Mobile App Engagement

Tapping into Mobile App Engagement

Increasing User Engagement for Your Mobile App

Google Best Practices: Tapping into Mobile App Installs

Tapping into Mobile App Installs

Building a Valuable User Base for Your App

IAB Australia Digital Workflow Best Practice guidelines 2014

Oct 2014: The IAB Australia Standards and Guidelines Council has reviewed and updated the IAB Australia Digital Workflow Best Practice first published in 2012. In addition to updated workflows for standard and custom campaigns, the council have added a document outlining the process for a programmatic environment.

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