Building our knowledge of branded content

Branded content has become big business in the world of marketing.Many advertisers are now creating sponsored or paid partnerships with digital publishers, in the form of written articles, video and podcasts, similar to regular editorial content. In ...
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The Opportunity in Digital Out-of-Home Programmatic Advertising

Advertising investment in out-of-home advertising has experienced strong growth over the last 5 years driven by media buyers embracing the advancements from digitisation. Digital formats now represent over half of all out-of-home ad spend in Australi...
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Education Is Key To Digital Audio Growth

It seems like the most frequently asked questions these days in the world of Digital Audio are always prefaced with "this may sound like a dumb question but… "Well if intelligence is relative, and everyone's asking the same questions, then how dumb c...
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Brands are ‘killing themselves’ by not being agile

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Millennials stand accused of "killing" so many industries, but in actual fact it's the brands themselves that are in danger of slaughtering their own businesses due to a lack of agility, according to panelists at the Interactive Advertising Bureau's ...
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Making Marketing Budgets Work Harder

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The IAB Australia has always been committed to presenting data and insights to help inform and educate our industry on using the right measurement and metrics to assess marketing investments. As part of this commitment, MeasureUp was born in 2017. Me...
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Industry must wake up to the “new sheriff in town” - the ACCC

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From getting to grips with the ACCC crackdown to delving into "different flavours" of first party data and launching your data audits promptly, a panel of senior industry leaders dug deep on the future of data and identity. Speaking at the annual Int...
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Research Shows Mature Partnership Programs Drive 2X Revenue—But What Does Maturity Mean?

Forrester Consulting* recently surveyed 450+ companies globally to learn how partnerships contribute to business growth and competitive advantage. To define the characteristics of the most successful partnership programs, they created a maturity metr...
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1128 Hits
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The Advantage of Video

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This year's IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia's Video Council Members was a box office hit. We certainly had it all; the anticipation, the excitement, the emotions and a very happy ending. Almost feels like IAB Austra...
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Designing Digital Ad Impact Studies

​ The IAB Advertising Effectiveness Council has recently released 'A Guide to Designing Digital Ad Impact Studies' to provide guidance on measuring digital advertising impact that will add confidence and precision to marketing investment decisions. T...
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10 learnings from MeasureUp 2018

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As the body at the heart of independent measurement, the IAB brought together the smartest measurement and ad effectiveness brains in the industry, both locally and from overseas, to shed light and provide perspective on the most crucial to...
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The State of Australia’s Growing Digital Audio & Podcast Advertising Industry

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On Monday, March 4th, representatives from across the digital audio industry converged on PwC as IAB Australia revealed the Audio Advertising: State of the Nation report . The comprehensive report provides an overview of the digital audio industry in...
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Header Bidding, Auction Mechanics and preparing for the next evolution of programmatic advertising

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As technology continues to drive the adoption of automation in advertising many of the details at the coalface of its operations, particularly in digital, remain a mystery to most of us. There have been dramatic operational changes in programmatic ad...
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IAB – 2018 Year in Review

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As always it has been an eventful year for the digital advertising industry. We are now an $8.5b industry that represents 54% of all media spend, which is underpinned by consumers increasing their time on digital media to over 90 hours per month on t...
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It’s time to MeasureUp

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As the old saying goes, if it can't be measured, then it can't be managed. But how then do we, as an industry, manage in the ever-changing world of advertising and media measurement? Many people would agree that a key ingredient is about getting the ...
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Why having an industry measurement currency matters for advertisers

One thing that is often missed in the debate over the best media measurement is the importance of providing the market with an accurate macro picture of how people are consuming media. While day-to-day focus is often on the size and composition of an...
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Get up to speed on the new HTML5 Creative Guidelines

Get up to speed on the new HTML5 Creative Guidelines
We're delighted to have now updated the HTML5 Creative Guidelines for the Australian digital advertising market. The initial version of these guidelines was first released in October 2016, so this update is certainly due and many thanks to all the co...
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Are you GDPR compliant?

Are you GDPR compliant?
​ General Data Protection Regulation (GDPR) is a European privacy law designed to harmonise data privacy laws within the European Union (EU) but also addresses the export of personal data outside the EU. Its purpose is to regulate how individuals and...
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1690 Hits
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Programmatic TV In Australia – Switching the Channel on Your Digital Campaigns

<link rel="canonical" href="https://benchplatform.com/programmatic-tv-australia/" /> Like every new channel that gets the programmatic treatment, connected TV is being touted as the new, new holy grail that will transform marketers' digital cam...
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5153 Hits
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IAB Australia Celebrates Creativity in Video with Latest Whitepaper

IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases. And it's a possibility that promises to supercharge video ad campaigns. Real-time data on th...
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1528 Hits
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IAB Australia hosts Acting Privacy Commissioner at Privacy Event

IAB Australia hosts Acting Privacy Commissioner at Privacy Event
The Facebook / Cambridge Analytica story has been in the headlines for several weeks, and has brought to the fore the issue of corporate responsibility and privacy protection. Regardless of whether a data breach has occurred – as the continued scruti...
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Programmatic Summit 2018:Building a better industry UI/UX

Programmatic Summit 2018:Building a better industry UI/UX
​ Thanks to everyone for finding the time last week to attend Programmatic Summit 2018. Great to see many new faces too. I wanted to share an edited version of my opening, as I believe it's relevant to the wider industry: Last night I read the f...
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Moving Toward Accurate Measurements of Success

Moving Toward Accurate Measurements of Success
​ The IAB Australia Ad Effectiveness Council released The Digital Ad Effectiveness Playbook recently and it is great resource in guiding accurate measurement of the success of media activity. The Playbook has contributions from IAG, Columbus, Kantar,...
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The Affiliate Survey

The Affiliate Survey
​ The IAB's Affiliate Marketing Working Group worked together to produce a survey of the Affiliate Marketing industry in Australia. This group is comprised of members from agencies, affiliate networks and publishers. It includes Cash Rewards, Columbu...
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2330 Hits
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IAB Global Summit

IAB Global Summit
​ A couple of weeks back, I was lucky enough to grab a few days in New York to be part of the IAB Global Summit. This is when at least half of the 44 global IAB offices get together to share best practice and work together on the future of digital ad...
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1464 Hits
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Digital is driving a new auto path to purchase journey

Digital is driving a new auto path to purchase journey
For most consumers, purchasing their next vehicle is a major decision which involves careful thinking and due diligence to ensure that they are purchasing a vehicle which not only satisfies their lifestyle needs, but also one that suits their financi...
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Forty-eight hours at dmexco: What I learned and what you need to know

Forty-eight hours at dmexco: What I learned and what you need to know
This was my first time at dmexco (Digital Marketing Exposition & Conference), and while I was expecting something big, my imagination just didn't do justice to the scale of the event; 70,000 people, 8 halls, some incredibly creative and lavish bo...
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If I had a dollar for every time…

For all the technological advancements that have occurred in media over the past 5 years, there is still a question I often get asked by clients when talking about digital media & programmatic trading: "I'm the target audience. Why don't I see my...
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1671 Hits
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Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S

Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S
​ Digital is a world littered with metrics – clicks, impressions, CPC, CTR – so why do so many advertisers still ask 'how do I measure the effectiveness of my digital campaign?' One of the biggest hurdles is that there is often confusion or disagreem...
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Daily Content Ratings

Watch the above video on YouTube here .  I have been reading an increasing number of U.S. industry trade articles and blogs discussing co-operative audience measurement, even though this term isn't commonly used in the Australian market, we have...

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Agencies & Publishers in a digital world: Work together & get back to basics

Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was a good fit with our mission to simplify and inspire and ties into what we do as an industry bod...
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