The Advantage of Video

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This year's IAB Australia Video Video Ad-Vantage Event hosted by IAB Australia's Video Council Members was a box office hit. We certainly had it all; the anticipation, the excitement, the emotions and a very happy ending. Almost feels like IAB Austra...
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Designing Digital Ad Impact Studies

​ The IAB Advertising Effectiveness Council has recently released 'A Guide to Designing Digital Ad Impact Studies' to provide guidance on measuring digital advertising impact that will add confidence and precision to marketing investment decisions. T...
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10 learnings from MeasureUp 2018

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As the body at the heart of independent measurement, the IAB brought together the smartest measurement and ad effectiveness brains in the industry, both locally and from overseas, to shed light and provide perspective on the most crucial to...
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The State of Australia’s Growing Digital Audio & Podcast Advertising Industry

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On Monday, March 4th, representatives from across the digital audio industry converged on PwC as IAB Australia revealed the Audio Advertising: State of the Nation report . The comprehensive report provides an overview of the digital audio industry in...
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Header Bidding, Auction Mechanics and preparing for the next evolution of programmatic advertising

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As technology continues to drive the adoption of automation in advertising many of the details at the coalface of its operations, particularly in digital, remain a mystery to most of us. There have been dramatic operational changes in programmatic ad...
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IAB – 2018 Year in Review

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As always it has been an eventful year for the digital advertising industry. We are now an $8.5b industry that represents 54% of all media spend, which is underpinned by consumers increasing their time on digital media to over 90 hours per month on t...
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It’s time to MeasureUp

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As the old saying goes, if it can't be measured, then it can't be managed. But how then do we, as an industry, manage in the ever-changing world of advertising and media measurement? Many people would agree that a key ingredient is about getting the ...
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Why having an industry measurement currency matters for advertisers

One thing that is often missed in the debate over the best media measurement is the importance of providing the market with an accurate macro picture of how people are consuming media. While day-to-day focus is often on the size and composition of an...
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Get up to speed on the new HTML5 Creative Guidelines

Get up to speed on the new HTML5 Creative Guidelines
We're delighted to have now updated the HTML5 Creative Guidelines for the Australian digital advertising market. The initial version of these guidelines was first released in October 2016, so this update is certainly due and many thanks to all the co...
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Are you GDPR compliant?

Are you GDPR compliant?
​ General Data Protection Regulation (GDPR) is a European privacy law designed to harmonise data privacy laws within the European Union (EU) but also addresses the export of personal data outside the EU. Its purpose is to regulate how individuals and...
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Programmatic TV In Australia – Switching the Channel on Your Digital Campaigns

<link rel="canonical" href="https://benchplatform.com/programmatic-tv-australia/" /> Like every new channel that gets the programmatic treatment, connected TV is being touted as the new, new holy grail that will transform marketers' digital cam...
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IAB Australia Celebrates Creativity in Video with Latest Whitepaper

IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases. And it's a possibility that promises to supercharge video ad campaigns. Real-time data on th...
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IAB Australia hosts Acting Privacy Commissioner at Privacy Event

IAB Australia hosts Acting Privacy Commissioner at Privacy Event
The Facebook / Cambridge Analytica story has been in the headlines for several weeks, and has brought to the fore the issue of corporate responsibility and privacy protection. Regardless of whether a data breach has occurred – as the continued scruti...
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Programmatic Summit 2018:Building a better industry UI/UX

Programmatic Summit 2018:Building a better industry UI/UX
​ Thanks to everyone for finding the time last week to attend Programmatic Summit 2018. Great to see many new faces too. I wanted to share an edited version of my opening, as I believe it's relevant to the wider industry: Last night I read the f...
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Moving Toward Accurate Measurements of Success

Moving Toward Accurate Measurements of Success
​ The IAB Australia Ad Effectiveness Council released The Digital Ad Effectiveness Playbook recently and it is great resource in guiding accurate measurement of the success of media activity. The Playbook has contributions from IAG, Columbus, Kantar,...
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The Affiliate Survey

The Affiliate Survey
​ The IAB's Affiliate Marketing Working Group worked together to produce a survey of the Affiliate Marketing industry in Australia. This group is comprised of members from agencies, affiliate networks and publishers. It includes Cash Rewards, Columbu...
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IAB Global Summit

IAB Global Summit
​ A couple of weeks back, I was lucky enough to grab a few days in New York to be part of the IAB Global Summit. This is when at least half of the 44 global IAB offices get together to share best practice and work together on the future of digital ad...
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Digital is driving a new auto path to purchase journey

Digital is driving a new auto path to purchase journey
For most consumers, purchasing their next vehicle is a major decision which involves careful thinking and due diligence to ensure that they are purchasing a vehicle which not only satisfies their lifestyle needs, but also one that suits their financi...
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Forty-eight hours at dmexco: What I learned and what you need to know

Forty-eight hours at dmexco: What I learned and what you need to know
This was my first time at dmexco (Digital Marketing Exposition & Conference), and while I was expecting something big, my imagination just didn't do justice to the scale of the event; 70,000 people, 8 halls, some incredibly creative and lavish bo...
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If I had a dollar for every time…

For all the technological advancements that have occurred in media over the past 5 years, there is still a question I often get asked by clients when talking about digital media & programmatic trading: "I'm the target audience. Why don't I see my...
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Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S

Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S
​ Digital is a world littered with metrics – clicks, impressions, CPC, CTR – so why do so many advertisers still ask 'how do I measure the effectiveness of my digital campaign?' One of the biggest hurdles is that there is often confusion or disagreem...
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Daily Content Ratings

Watch the above video on YouTube here .  I have been reading an increasing number of U.S. industry trade articles and blogs discussing co-operative audience measurement, even though this term isn't commonly used in the Australian market, we have...

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Agencies & Publishers in a digital world: Work together & get back to basics

Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was a good fit with our mission to simplify and inspire and ties into what we do as an industry bod...
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​How to take control of relationships, strategy and terms of video ad sales

​How to take control of relationships, strategy and terms of video ad sales
Publishers are embracing automated buying for video, but face constant challenges optimising their technology and revenue. With more and more money being spent programmatically, many fear losing profits to ad tech middlemen and platforms, as well as ...
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Happy to march to the beat of a different drum

Happy to march to the beat of a different drum
At the AdNews Media & Marketing Summit last week Professor Ritson displayed a chart that did the rounds in the UK mid last year, looking at the habits of ad industry folk compared with the general population, put out by the TV lobby group Thinkbo...
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One night in prison – the drama, trauma & guilt – a charity night being locked up

One night in prison – the drama, trauma & guilt – a charity night being locked up
Thanks to Paul, Nina and the Unltd crew for inspiring a group of us to spend a night at a youth detention centre in Paramatta last Friday. I shared an Uber from sunny Surry Hills with some peers. We shared stories of who might have spent a night in p...
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‘Our New Colleagues’ - The Magic and the Machines – Inaugural Speech from new UK IPA President

‘Our New Colleagues’ - The Magic and the Machines – Inaugural Speech from new UK IPA President
Just a couple of days ago, Sarah Golding from CHI made her inaugural presidential speech. So, this is the most senior person from the UK advertising industry. This speech was bold and fresh. Some visionary thinking: 'Not to lead from the front, but t...
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Council Member of the Month: Cat Prestipino

Council Member of the Month: Cat Prestipino
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile   Cat Prestipino from IAB's Technology Council.  Name: Cat Prestipino IAB Council: Technology Coun...
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A Brief History of Digital – It’s Always Good to Reflect

A Brief History of Digital – It’s Always Good to Reflect
Like all the important things in life, there is always a time to look back at the past. History always teaches us a lot about people, development and the future. The same applies to digital and technology. When we look at digital advertising, we all ...
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Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook

Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook
​ Several years ago, I was part of a small group of people working very long hours in a small flat in South London. By some minor miracle of luck and ignorance, as the founders of our newly formed digital business we made a series of very simple, una...
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