A meeting place for leading digital voices

A meeting place for leading digital voices

IAB Global Summit

IAB Global Summit
​A couple of weeks back, I was lucky enough to grab a few days in New York to be part of the IAB Global Summit.This is when at least half of the 44 global IAB offices get together to share best practice and work together on the future of digital adve...
Continue reading
0 Comments

Digital is driving a new auto path to purchase journey

Digital is driving a new auto path to purchase journey
For most consumers, purchasing their next vehicle is a major decision which involves careful thinking and due diligence to ensure that they are purchasing a vehicle which not only satisfies their lifestyle needs, but also one that suits their financi...
Continue reading
0 Comments

Forty-eight hours at dmexco: What I learned and what you need to know

Forty-eight hours at dmexco: What I learned and what you need to know
This was my first time at dmexco (Digital Marketing Exposition & Conference), and while I was expecting something big, my imagination just didn't do justice to the scale of the event; 70,000 people, 8 halls, some incredibly creative and lavish bo...
Continue reading
0 Comments

If I had a dollar for every time…

For all the technological advancements that have occurred in media over the past 5 years, there is still a question I often get asked by clients when talking about digital media & programmatic trading:"I'm the target audience. Why don't I see my ...
Continue reading
0 Comments

Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S

Digital Campaign Effectiveness Measurement – as Easy as Your ABC’S
​Digital is a world littered with metrics – clicks, impressions, CPC, CTR – so why do so many advertisers still ask 'how do I measure the effectiveness of my digital campaign?'One of the biggest hurdles is that there is often confusion or disagreemen...
Continue reading
0 Comments

Daily Content Ratings

Watch the above video on YouTube here. I have been reading an increasing number of U.S. industry trade articles and blogs discussing co-operative audience measurement, even though this term isn't commonly used in the Australian market, we have b...
Continue reading
0 Comments

Agencies & Publishers in a digital world: Work together & get back to basics

Agencies & Publishers in a digital world: Work together & get back to basics
Programmatic is an inevitable enabler of media delivery, and last week, the IAB moderated three separate sessions at the Programmatic Forum. The event was a good fit with our mission to simplify and inspire and ties into what we do as an industry bod...
Continue reading
0 Comments

​How to take control of relationships, strategy and terms of video ad sales

​How to take control of relationships, strategy and terms of video ad sales
Publishers are embracing automated buying for video, but face constant challenges optimising their technology and revenue. With more and more money being spent programmatically, many fear losing profits to ad tech middlemen and platforms, as well as ...
Continue reading
0 Comments

Happy to march to the beat of a different drum

Happy to march to the beat of a different drum
At the AdNews Media & Marketing Summit last week Professor Ritson displayed a chart that did the rounds in the UK mid last year, looking at the habits of ad industry folk compared with the general population, put out by the TV lobby group Thinkbo...
Continue reading
0 Comments

One night in prison – the drama, trauma & guilt – a charity night being locked up

One night in prison – the drama, trauma & guilt – a charity night being locked up
Thanks to Paul, Nina and the Unltd crew for inspiring a group of us to spend a night at a youth detention centre in Paramatta last Friday.I shared an Uber from sunny Surry Hills with some peers. We shared stories of who might have spent a night in pr...
Continue reading
0 Comments