A meeting place for leading digital voices

A meeting place for leading digital voices

Get up to speed on the new HTML5 Creative Guidelines

Get up to speed on the new HTML5 Creative Guidelines
We're delighted to have now updated the HTML5 Creative Guidelines for the Australian digital advertising market.The initial version of these guidelines was first released in October 2016, so this update is certainly due and many thanks to all the con...
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Are you GDPR compliant?

Are you GDPR compliant?
​General Data Protection Regulation (GDPR) is a European privacy law designed to harmonise data privacy laws within the European Union (EU) but also addresses the export of personal data outside the EU. Its purpose is to regulate how individuals and ...
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Programmatic TV In Australia – Switching the Channel on Your Digital Campaigns

Like every new channel that gets the programmatic treatment, connected TV is being touted as the new, new holy grail that will transform marketers' digital campaigns into flowing rivers of conversion gold.The same promises have so far been made for e...
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IAB Australia Celebrates Creativity in Video with Latest Whitepaper

IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases.And it's a possibility that promises to supercharge video ad campaigns. Real-time data on the...
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IAB Australia hosts Acting Privacy Commissioner at Privacy Event

IAB Australia hosts Acting Privacy Commissioner at Privacy Event
The Facebook / Cambridge Analytica story has been in the headlines for several weeks, and has brought to the fore the issue of corporate responsibility and privacy protection.Regardless of whether a data breach has occurred – as the continued scrutin...
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Programmatic Summit 2018:Building a better industry UI/UX

Programmatic Summit 2018:Building a better industry UI/UX
​Thanks to everyone for finding the time last week to attend Programmatic Summit 2018. Great to see many new faces too. I wanted to share an edited version of my opening, as I believe it's relevant to the wider industry:Last night I read the fol...
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Moving Toward Accurate Measurements of Success

Moving Toward Accurate Measurements of Success
​ The IAB Australia Ad Effectiveness Council released The Digital Ad Effectiveness Playbook recently and it is great resource in guiding accurate measurement of the success of media activity. The Playbook has contributions from IAG, Columbus, Kantar,...
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The Affiliate Survey

The Affiliate Survey
​The IAB's Affiliate Marketing Working Group worked together to produce a survey of the Affiliate Marketing industry in Australia. This group is comprised of members from agencies, affiliate networks and publishers. It includes Cash Rewards, Columbus...
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IAB Global Summit

IAB Global Summit
​A couple of weeks back, I was lucky enough to grab a few days in New York to be part of the IAB Global Summit.This is when at least half of the 44 global IAB offices get together to share best practice and work together on the future of digital adve...
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Digital is driving a new auto path to purchase journey

Digital is driving a new auto path to purchase journey
For most consumers, purchasing their next vehicle is a major decision which involves careful thinking and due diligence to ensure that they are purchasing a vehicle which not only satisfies their lifestyle needs, but also one that suits their financi...
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