A meeting place for leading digital voices

A meeting place for leading digital voices

Happy to march to the beat of a different drum

Happy to march to the beat of a different drum
At the AdNews Media & Marketing Summit last week Professor Ritson displayed a chart that did the rounds in the UK mid last year, looking at the habits of ad industry folk compared with the general population, put out by the TV lobby group Thinkbo...
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One night in prison – the drama, trauma & guilt – a charity night being locked up

One night in prison – the drama, trauma & guilt – a charity night being locked up
Thanks to Paul, Nina and the Unltd crew for inspiring a group of us to spend a night at a youth detention centre in Paramatta last Friday.I shared an Uber from sunny Surry Hills with some peers. We shared stories of who might have spent a night in pr...
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‘Our New Colleagues’ - The Magic and the Machines – Inaugural Speech from new UK IPA President

‘Our New Colleagues’ - The Magic and the Machines – Inaugural Speech from new UK IPA President
Just a couple of days ago, Sarah Golding from CHI made her inaugural presidential speech. So, this is the most senior person from the UK advertising industry. This speech was bold and fresh.Some visionary thinking:'Not to lead from the front, but to ...
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Council Member of the Month: Cat Prestipino

Council Member of the Month: Cat Prestipino
Each month the IAB profiles a Council Member working hard to proactively define the future of digital advertising. This month we profile Cat Prestipino from IAB's Technology Council. Name: Cat PrestipinoIAB Council: Technology CouncilI...
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A Brief History of Digital – It’s Always Good to Reflect

A Brief History of Digital – It’s Always Good to Reflect
Like all the important things in life, there is always a time to look back at the past. History always teaches us a lot about people, development and the future. The same applies to digital and technology.When we look at digital advertising, we all s...
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Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook

Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook
​Several years ago, I was part of a small group of people working very long hours in a small flat in South London. By some minor miracle of luck and ignorance, as the founders of our newly formed digital business we made a series of very simple, unan...
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Council Member of the Month: Rick Knott

Council Member of the Month: Rick Knott
Name: Rick KnottIAB Council: Mobile Advertising CouncilInvolved in the IAB Council since: 2010Day job + company: Regional Director, APAC at CeltraI joined the Council because: At that time no one really had a clue how to deliver effective display cam...
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Four ways to improve brand safety in a programmatic environment

Four ways to improve brand safety in a programmatic environment
Programmatic is an environment that is dynamic and is constantly evolving. And it's heralding in an era where advertisers put more emphasis on reaching a demographic or a targeted audience, regardless of the site in which the audience is visiting.But...
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Spend some time on the digital 'shop-floor' & get your hands dirty

Spend some time on the digital 'shop-floor' & get your hands dirty
​I was flicking through Facebook earlier today and I caught a picture of a school friend who is now the CEO of a UK retailer. He had updated his status with a picture of him on the shopfloor and with a name tag bearing his christian name.Nothing new ...
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Making the economics of video work for all media brands

Making the economics of video work for all media brands
It's an exciting time in online video — the explosion of new services and vast consumer demand makes video an increasingly crucial tool in any publisher's arsenal.However, the economics of ad-supported video publishing are often too strained to enabl...
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