My time at digital industry:  15 yearsMy  time at (current company): 1 year My mission at (current company): Over the last 10 years the Australian digital industry has got lazy. I want to disrupt that. My special blog topics: Paid, Owned and Earned, and orchestrating them together Digital trend I'm most excited about: Using mobile beyond basic mark...eting apps Brand whose marketing I admire: Coca Cola. It so much more than a product.Favourite digital campaign of all times: Nokia Game Digital tool/gadget I cannot live without:  Mobile phone. How else would I be able to browse / surf / play games / answer emails on the toilet?If I wasn't working in digital, I would be: digging holes. More

Re-emergence of the App

Re-emergence of the App

Mobile now commands 45% of consumer attention in the US, yet currently accounts for only about 5% of marketing budgets. Similarly TV commanded a share of around 35% of media consumption yet around 42% of budgets are allocated to it. What is going on here and why the divide?

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No one likes you; Building Social strategies beyond Facebook

Now let's get one thing straight... Facebook is amazing. There, I said it.

Facebook accounts for over 55% of all social media traffic. It is unquestionably out on its own at no.1. Everybody else is just fighting it out for a distant 2nd place. So it's easy to see why marketing people today focus a lot of time and attention on facebook – it's compelling stuff.

But – and it's a big BUT - in social, reach isn't the whole story...

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