Anil Mathews is founder and CEO at Near.

Three Data Trends that will define 2017

Three Data Trends that will define 2017

2017 is here, and it’s time to try to predict what the future holds for us. Here are the trends we think will go big this year and what businesses need to watch out for:

 

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5 ways to use real-world insights and data analytics to engage with consumers visiting stores

5 ways to use real-world insights and data analytics to engage with consumers visiting stores

Consumer-centricity and one-to-one relationship building are now core concepts of modern marketing, so getting to know the consumer is vital for retail brands. But we all know this can be challenging in an offline environment. 

Fortunately, the increased use of mobile devices in store – nine in ten people now use a smartphone while shopping – combined with vast volumes of data analytics, science and marketing knowhow, has provided a wealth of in-depth consumer knowledge. 

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Four ways data products are redefining brand interactions

Four ways data products are redefining brand interactions
Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries. One of the key challenges faced by brands and enterprises is to fuse these multiple data streams in real-time and act on them. Overcoming this challenge would redefine...
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