Christopher Blok is the Country Manager at SpotX, Australia & New Zealand

IAB Australia Celebrates Creativity in Video with Latest Whitepaper

IAB Australia Celebrates Creativity in Video with Latest Whitepaper
Creativity and automation aren't usually words that are used in the same sentence. But as technology advances, the possibility of marrying the two increases. And it's a possibility that promises to supercharge video ad campaigns. Real-time data on th...
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​How to take control of relationships, strategy and terms of video ad sales

​How to take control of relationships, strategy and terms of video ad sales
Publishers are embracing automated buying for video, but face constant challenges optimising their technology and revenue. With more and more money being spent programmatically, many fear losing profits to ad tech middlemen and platforms, as well as ...
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