Christian is the Director of Content for IAB Australia. 

50 Shades of Great: Digital Unchained

50 Shades of Great: Digital Unchained
On Thursday Sept. 1, IAB held its Council Refresh, attended by 50 of the sharpest minds in the industry, to organize and prioritize the important work of the IAB councils. AdRoll hosted the meet at their incredible offices, and also put on a great spread that included an array of...CR 2
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IAB Conversations: Eggmobi CEO on Mobile Creativity

IAB recently held “The Latest and Greatest in Mobile Creativity” seminar, put on by the IAB Mobile Advertising Council. The event featured leaders in the mobile arena, including keynote speaker Mihael Mikek, CEO and founder of Celtra, Venessa Hunt of GroupM and Darren Patterson of Big Mobile. (See the previous...

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Mobile Creativity: From the Experts

Mobile Creativity: From the Experts
On August 3 members of the IAB Mobile Advertising Council participated in the “Latest and Greatest in Mobile Creativity” seminar at PwC.  The event was opened by Mihael Mikek, founder and CEO of Celtra , who was pleased to see so many people at the event. He said it is...Mobile Vijay 3

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Pure Play vs. Full Stack: GroupM Digital Debate

Pure Play vs. Full Stack: GroupM Digital Debate
On July 20 Ashton Media hosted the GroupM Digital Debate at the Doltone House in Sydney to argue the merits of full-stack technology versus pure-play technology in regard to driving better results for advertisers. And first of all, when it comes to a field that moves as fast as programmatic...
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A social election year, for better or worse

A social election year, for better or worse
There is doubt about how much social media actually influences participation in political campaigns and the likelihood of voting, with it being shown to have much greater influence in civic engagement and mobilization. An analysis of 36 major studies measuring the link of social media and civil and political engagement...
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Digital and TV playing really well together

Digital and TV playing really well together
The AdNews Media Summit held at the Royal Randwick Racecourse on May 19 featured a host of great panels and interesting discussions, particularly the panel on titled “The Collision of TV and Digital.” The general sentiment of the media industry, echoed by the panel, is that while linear TV has...
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Innovations and great content driving digital video investment

Innovations and great content driving digital video investment
“Come tv with us” was the title of Hulu’s presentation at the IAB Digital Content NewFronts in New York City last week. And a suitable tagline it was, with the company announcing a slate of new and revived original programming including “The Path”, “Shut Eye”, “The Mindy Project”, “Difficult People”...
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NewFronts 2016: The Rise of Virtual Reality

NewFronts 2016: The Rise of Virtual Reality
The 2016 U.S. IAB Digital Content NewFronts kicked off in New York City Monday, bringing for the fourth year an international lineup of top digital producers to showcase their programming for advertisers and media buyers over the event’s 10 days. It has become a definite must for publishers, brands and...
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Programmatic for the People: Saving lives with ad tech

Programmatic for the People: Saving lives with ad tech

Using programmatic to reach residents in high-risk bushfire areas

The Problem:
In October 2013, approximately 100 fires burnt across eastern New South Wales, including six major bushfires. These fires killed two people, burned 768,000 hectares of land, destroyed 279 homes and the damages eventually totalled well over $100 million. A problem existed with the standard messaging: It lacked impact, urgency and relevancy. Something needed to be done.

 

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Digital Ratings Monthly in a nutshell

Digital Ratings Monthly in a nutshell

In October 2014, after a rigorous process, IAB Australia appointed Nielsen as the sole and preferred supplier for the digital measurement currency that is used for the planning, buying and reporting of digital audiences in Australia – extending the existing relationship to 2018.

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Ad Blocking: The Threat and the Way Forward

Ad Blocking: The Threat and the Way Forward

Programmatic Summit 2016 was a resounding success. Publishers, agencies, ad tech companies and pretty much everyone involved in programmatic came to hear about the state of the industry and thoughts on its future from leaders in the field.

Crucial to this topic was a well-attended panel titled “Addressing Industry Hot Topics: Ad Fraud, Ad Blocking and Viewability”.

 

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IAB CEO discusses the rise of digital on Sky News

IAB CEO discusses the rise of digital on Sky News
IAB CEO Alice Manners appeared on Sky news on February 12, 2015 to discuss the state of the digital advertising market in an interview with Ingrid Willinge. Manners talks about what the IAB does in Australia, its members and where the digital advertising industry is headed. Manners notes that the...
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IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'

IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'
IAB CEO Alice Manners joined Sky News on their "Tech Report" segment to discuss the IAB/PwC Online Advertising Expenditure Report for financial year 13/14. Manners talks about the staggering growth of the industry, gives her predictions for the future of the markets, and discusses how Australia is leading the way...
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IAB CEO Alice Manners featured as Mediaweek's "Person of the Week"

IAB CEO Alice Manners featured as Mediaweek's "Person of the Week"

IAB CEO Alice Manners is featured as Mediaweek’s “Person of the Week” in the publication’s latest edition, in an interview with writer Sally Rawsthorne.

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