Daniel Rowlands is Senior Director of Supply, JAPAC, at SpotX.

The Modern Video Ad Server

The Modern Video Ad Server

The supply-side technology stack for video publishers has long been a complicated space.

It’s populated by a number of players -- including ad servers, supply-side platforms, online video players and sometimes ad networks -- which need to interact cohesively in order to optimise the sale of inventory.

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Once enemies, programmatic and direct are becoming best friends

Once enemies, programmatic and direct are becoming best friends

There are many misconceptions associated with programmatic video buying. Many of these, like the assumption marketplaces drive CPMs down, arise when people fail to distinguish between the very different display and video markets.

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SSPs, ad servers will cease to coexist as an industry matures

SSPs, ad servers will cease to coexist as an industry matures

Programmatic was once a space populated by hordes of software providers.

Like the group buying industry, it grew fast, with opportunists cropping up left, right and centre to capitalise on the windfall. Now the market is starting to consolidate. We'll see vendors merge, many die, and within two years, supply side platforms (SSPs) and ad servers will cease to exist as we currently know them.

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The Publisher Has the Power, But Not For Long

The Publisher Has the Power, But Not For Long
The media landscape in Australia has always been characterised by a concentration of ownership. Fairfax and News Corporation still control over 80% of the country’s print media, and have long been the dominant voices setting the news agenda, even if no longer from a rolled up paper delivered to the...blog
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