Gai Le Roy is CEO at IAB Australia. Gai also spent many years as the Director of Research at IAB Australia. Her expertise in research and measurement positions her pefectly to drive the IAB, and helps push IAB's programs to stimulate online and mobile display as well as search investment by standardising and simplifying online audience and med...ia measurement. She also chairs the IAB Australia Measurement Council, and leads the IAB councils in their measurement and research projects.  More

IAB – 2018 Year in Review

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As always it has been an eventful year for the digital advertising industry. We are now an $8.5b industry that represents 54% of all media spend, which is underpinned by consumers increasing their time on digital media to over 90 hours per month on t...
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Why having an industry measurement currency matters for advertisers

One thing that is often missed in the debate over the best media measurement is the importance of providing the market with an accurate macro picture of how people are consuming media. While day-to-day focus is often on the size and composition of an...
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Moving Toward Accurate Measurements of Success

Moving Toward Accurate Measurements of Success
​ The IAB Australia Ad Effectiveness Council released The Digital Ad Effectiveness Playbook recently and it is great resource in guiding accurate measurement of the success of media activity. The Playbook has contributions from IAG, Columbus, Kantar,...
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Daily Content Ratings

Watch the above video on YouTube here .  I have been reading an increasing number of U.S. industry trade articles and blogs discussing co-operative audience measurement, even though this term isn't commonly used in the Australian market, we have...

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Happy to march to the beat of a different drum

Happy to march to the beat of a different drum
At the AdNews Media & Marketing Summit last week Professor Ritson displayed a chart that did the rounds in the UK mid last year, looking at the habits of ad industry folk compared with the general population, put out by the TV lobby group Thinkbo...
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Progression of Australian Digital Measurement

Progression of Australian Digital Measurement

So 2016 was an interesting year for digital measurement to say the least. There was some well-deserved questioning, some scrutiny that comes with an increased market share and a lot of people confusing metrics and their meaning. Australians spent 72 hours online on PCs, phones and tablets in November 2016. Regardless of whether you agree or disagree on recent criticism levelled at digital metrics, the answer is not to retreat to an earlier era but to find new solutions and add extra layers of assurance that are relevant to current consumer behaviour.

 

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Digital hits 48.4% with screens dominating market

Digital hits 48.4% with screens dominating market
Earlier in October the Commercial Economic Advisory of Australia (CEASA), the organisation that collates advertising revenue from all the different media channels, released the results for the first half of CY2016 with the numbers revealing a strong Australian advertising market worth $7.3B. The digital share of the market increased from...IAB IG CAESA Web
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Understanding the Impact of Video Advertising

Understanding the Impact of Video Advertising
There has been a lot of discussion in market about viewability over the last few years, we must remember this is just one metric on the road to assessing digital advertising effectiveness. Smart marketers are now looking beyond viewabilty, to metrics that will assess the engagement of the consumer sitting...
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Mobile Investment – Taking the Leap

Mobile Investment – Taking the Leap
Over the last 12 months a small group of publishers along with IAB Australia and Nielsen have invested significant dollars and time to work on an audience measurement solution for reviewing consumer mobile behaviour in the Australian market in preparation for a market solution being rolled out in 2015. The...Digital time dec
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Australian Audience Measurement Roadmap

Australian Audience Measurement Roadmap
IAB Australia was pleased to announce in October 2014 the re-appointment of Nielsen as the industry preferred supplier for digital audience measurement services in Australia. January 2015 sees the start of the new deed and the beginning of a whole lot of work for Nielsen, the IAB and the industry...
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Digital Advertising Getting Its Fair Share

Digital Advertising Getting Its Fair Share

IAB Australia has been tracking digital advertising expenditure since 2003 when the total market was only $236 million and I am personally old enough to remember getting excited when online advertising tripled in 1998 to $8 million. We released the latest Australia digital advertising revenue information in the IAB/PWC Online Advertising Expenditure Report a couple of weeks ago and the market neared $4.4 billion for FY14.

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