My time in the digital industry: I designed and built my first intranet site back in 1998 and was the Internet Channel Manager for three online gambling website sites turning over $42million per annum in 1999.   My time at Zuni: 5 years   My mission at Zuni: Develop strategies for clients that deliver tangible results. Deliver efficiency and sy...nergy where there was once chaos and confusion.   My special blog topics: Digital strategy, digital transformation, content marketing and strategy.   Digital trend I’m most excited about: Wearable tech and 360 degree virtual reality.   Brand whose marketing I admire: Burberry’s digital centric approach.   Favourite digital campaign of all time: Volkswagon The Fun Theory. Demonstrating that something as simple as fun is the easiest way to change behaviour.   Digital tool/gadget I can’t live without: I’d rather loose my wallet than my iPhone.   If I wasn’t working in digital, I would be: If I had the talent I would want to be a pop star or on stage in a musical. In reality, I started my career as a human resources professional and had aspirations of specialising in industrial relations.   Jacki James is a digitally focused strategist with boutique strategy agency Zuni. Jacki has forged a digital marketing career spanning 15 years and has held both agency and client side roles across a diverse range of audiences and industries working on some of Australia’s leading brands. She also occasionally moonlights as a lecturer in digital marketing. Jacki is adored by clients for her no-bullshit approach, candid advice and replacing fluff with action. Amongst her pet hates are unprofessional and dull presentation decks, and overuse of industry jargon. Outside of her career Jacki is a wife, a mum, Sydney Swans devotee and indulger in trashy TV. More

What’s the difference between content marketing, content strategy and content planning?

What’s the difference between content marketing, content strategy and content planning?

The modern marketer has heard of content marketing, they even know they need a content strategy and a content plan. But many are embarrassed to admit they don’t fully understand differences between these phrases nor what to expect in terms of output from each. Let me explain, in plain English...

Continue reading
  6049 Hits
  0 Comments
6049 Hits
0 Comments

Small data visualisations that improve customer experience and ultimately conversion

Small data visualisations that improve customer experience and ultimately conversion
The interweb is becoming an increasingly visual medium. The rise of image driven platforms such as Instagram, Pinterest, Snapchat, the increase of video consumption, and the increasing use of content card layouts for websites, are all testament to that. And so it is natural that with the growing volumes of...Jacijames data
Continue reading
  5289 Hits
  0 Comments
5289 Hits
0 Comments

4 things Marketers forget in the rush to customer centricity

4 things Marketers forget in the rush to customer centricity
Constant connectivity and the accessibility of information online has empowered consumers and turned marketing on its head. As organisations are striving to become consumer centric in their marketing initiatives and digital platforms, many lose sight of the bigger picture, instead getting caught up in the details of personas, consumer journeys,...Jacki westpac
Continue reading
  5540 Hits
  0 Comments
5540 Hits
0 Comments