Jason Stidworthy - VP, Global Head of Digital & Software at Tamaggo Enterprises Jason is a digital leader with 20 years international experience shaping the digital conversation with market leading and challenger brands in both client and agency roles. He is focused on building effective teams with intelligent, passionate and driven people who suc...cessfully deliver strategic initiatives addressing customer needs and achieving business objectives. More of Jason's blog can be read at www.jasonstidworthy.com. More

How serious is your business with Social Customer Service?

How serious is your business with Social Customer Service?

These days the majority of businesses have some type of social media presence. But how effectively are they using social media as a customer service tool?  

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The Startup - Part 2: 6 Lessons from Corporate to Startup

The Startup - Part 2: 6 Lessons from Corporate to Startup

My first startup experience continues to intrigue me with what could have been. But it also haunts me as six months later, I am still waiting to tie up some financial lose ends.

Below are some interesting lessons I walked away with from my brief time in the startup space.

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The Startup - Part 1: Corporate to Startup and 6 months later…

The Startup - Part 1: Corporate to Startup and 6 months later…
I’ve spent my entire career working for well-established corporates and when a former Australian colleague asked me to consider joining a tech startup based in Geneva and then be permanently based in Singapore, it was actually an easy decision. I was working in London and starting to look for my...
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Is your CEO digital ready?

Is your CEO digital ready?

Quite a number of Australian businesses are somewhere along their digital transformation journey with the CEO an essential part of driving the digital strategy. It can be a daunting task for any CEO especially one who is not digitally savvy to understand digital development costs and timelines, ROI and the competitive digital environment.

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5 Challenges for the Digital Leader in 2016

5 Challenges for the Digital Leader in 2016

After a couple of year working overseas, I recently returned to Sydney and started investigating employment opportunities. This entailed numerous cups of coffees with recruiters, former colleagues and vendors and a few potential employers. Out of these discussions I noted a number of interesting challenges facing digital leaders in 2016.

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Building Digital Capability - Part 4: You as the Leader

Building Digital Capability - Part 4: You as the Leader
I'm going to close out this 4 part blog series with 3 final points. It was going to be 2 points but after rereading the blog the final point needed to be individually highlighted! Point 1: Make everything a process! You may think I'm a little crazy, somewhat controlling or...
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Building Digital Capability – Part 3: Core Digital Team Capability

Building Digital Capability – Part 3: Core Digital Team Capability
The final two blogs in this series , suitable functions in your digital capability and hiring the right people, are, to me, very interesting. I have a keen interest in identifying needed functions for now and the future, and in hiring the right people. The digital industry is in a...
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Building Digital Capability – Part 2, Business Partners – level of agency engagement

Building Digital Capability – Part 2, Business Partners – level of agency engagement

In Part 1: Understanding Business Engagement, I highlighted the importance of engagement, particularly with the senior executive team (the C Suite). The following some of the pros and cons of building digital expertise in house which will define your level of agency/vendor engagement.

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Building Digital Capability - Part 1, Understanding Business Engagement

Building Digital Capability - Part 1, Understanding Business Engagement

IG's Head of Online, Jason Stidworthy, is bringing his 15+ years experience in digital to the Big Tent blog with a 4-part series on "Building Digital Capability" - here's part one: Understanding Business Engagement.

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The Integrated Marketer – influencer, challenger, facilitator and student

The Integrated Marketer – influencer, challenger, facilitator and student

The Integrated Marketer is a juggler of many skills and these continue to grow every year with technology enhancements, changes in customer and consumer buying and usage behaviours and businesses striving for greater efficiencies through combining roles. In recent times the general marketer has always been in the cross hairs of the cost cutters. The Integrated Marketer is the new breed who will find themselves increasingly indispensable because they fill a number of different (and formally separate) roles and responsibilities.

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