Jeff Tan is VP, Director, Strategy, at Posterscope USA.

8 digital trends set to change the out-of-home industry

8 digital trends set to change the out-of-home industry
The Out-of-Home (OOH) industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry perception. The number of digital screens will increase significantly due to several reasons including changing...
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CES: Advertisers can Expect More from Immersive Experiences and Connected Objects.

CES: Advertisers can Expect More from Immersive Experiences and Connected Objects.

If there’s one thing that differentiated Consumer Electronics Show (CES) 2016 from other years, it is the scale. CES 2016 was by far the biggest to date; 180,000 attendees and 20,000 new products launched by 3,600 exhibitors. But CES also demonstrated scale in different ways.

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5 Reasons Why Times Square NYE is the Out-of-Home Industry’s Superbowl

5 Reasons Why Times Square NYE is the Out-of-Home Industry’s Superbowl

Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. Here are 5 reasons why.

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Traits of the Best Media Publisher Representatives

Traits of the Best Media Publisher Representatives
One of the things I love about the media-agency side is the frequent interaction with publishers. From chats at industry events, to formalized presentations and client brief responses, I've met with hundreds of media partners over the years. Below is a summary of the key traits of the best media...
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6 Up and Coming Social Networks to Watch This Year

6 Up and Coming Social Networks to Watch This Year
While the big social media networks enjoy the lion's share of consumer attention, a growing cohort of upcoming social networks are steadily picking up members. Many of the social networks with the highest growth rates offer a twist to the mainstream offerings, steadily carving out niches in areas such as...YikTak
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Should TV Executives Feel Threatened by Facebook Video?

Should TV Executives Feel Threatened by Facebook Video?
One of the key trends I've seen in 2014 is a big push by the large social players into the video advertising space. It's been a big year for social video launches in what seems to be a land-grab for traditional broadcast TV budgets. In particular, Facebook has made several...
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3 Marketing Lessons From Teenage Mutant Ninja Turtles

3 Marketing Lessons From Teenage Mutant Ninja Turtles
Growing up in the '80s I can admit that I was obsessed with the Teenage Mutant Ninja Turtles (TMNT). Racing home from school to catch up on the latest adventures of the gang and their enemies was part of my daily routine. At school we traded TMNT collector cards, played...
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The growth of Buzzfeed and what this means for the company

The growth of Buzzfeed and what this means for the company

In August, BuzzFeed announced it has secured $50 million of investment from a Silicon Valley venture capital firm, valuing the company at $850 million. The company has plans to invest in areas including an in-house incubator for technology, increasing resources to its L.A.-based video division BuzzFeed Motion Pictures, and establishing a presence in new markets including Japan, Germany, India and Mexico.

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Five Tips To Make Your Native Advertising Cut Through

Five Tips To Make Your Native Advertising Cut Through

An increasingly dynamic and fragmented media environment has led to an explosion in the number of advertising messages a consumer sees, estimated at up to 5000 each day. In such a cut-throat grab for consumer-attention, marketers need to look beyond historically-standard avenues of connecting with audiences, i.e. conventional paid media. After all, you're more likely to survive a plane crash than click on a banner ad.

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The 7 Habits of Highly Effective Digital People

The 7 Habits of Highly Effective Digital People

In our first paced world in digital-land, it's so easy to just get caught up in our own daily bubble. Every day we churn through hundreds of emails, ever-expanding task-lists and back-to-back meetings. No wonder it's easy to become flustered and subsequently less effective in our roles. Here are seven habits that we can all incorporate within our daily work routine:

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Why We Need to Care About Ad Visibility

Why We Need to Care About Ad Visibility

Recent advancements in digital reporting technology now allow advertisers to report and optimise digital campaigns based on visibility. Simply, ad visibility is a metric that indicates how much time on average an ad placement was visible to consumers.

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