Jonas is Executive Consultant at IAB Australia and co-chair of the Technology Council. 

Header Bidding, Auction Mechanics and preparing for the next evolution of programmatic advertising

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As technology continues to drive the adoption of automation in advertising many of the details at the coalface of its operations, particularly in digital, remain a mystery to most of us. There have been dramatic operational changes in programmatic ad...
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Get up to speed on the new HTML5 Creative Guidelines

Get up to speed on the new HTML5 Creative Guidelines
We're delighted to have now updated the HTML5 Creative Guidelines for the Australian digital advertising market. The initial version of these guidelines was first released in October 2016, so this update is certainly due and many thanks to all the co...
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Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook

Simple small steps with big data - IAB Australia’s Digital Data Best Practice Handbook
​ Several years ago, I was part of a small group of people working very long hours in a small flat in South London. By some minor miracle of luck and ignorance, as the founders of our newly formed digital business we made a series of very simple, una...
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