My time in the digital industry: 15 years My mission at ARN: Growing digital audiences and revenue by working with the existing content and sales teams, leading iHeartRadio in AustraliaMy special blog topics: collaborating within organisations, inspiring change, launching products and taking advantage of the new ways digital lets you do old thingsD...igital trend I'm most excited about: digital's ability to extend, enhance and amplify entertainment wherever you are Brand whose marketing I admire: iHeartRadio in the US has grown to 30 million registered users in 602 days, pretty impressive by any stretch of the imagination  Favourite digital campaign of all time: Halo2 with the I Love Bees campaign, one of the first great examples of creating content in a campaign Digital tool/gadget I cannot live without:  my iphone, it is welded to my hand. If I wasn't working in digital, I would be: getting more sleep. Kate Beddoe is the director of digital for the Australian Radio Network, which encompasses iHeartRadio and the digital presence for the Mix, Classic Hits and The Edge networks. She has over 15 years of experience in Australian digital media in editorial, product, sales and marketing roles with Choice, ninemsn, Hotmail and APN News and Media. In all these roles, Kate most enjoys working with traditional media to find new ways of reaching audiences and bringing the best international products to Australia. When not working she is often found being entertained by her very amusing children, making jam or risking clean-skin wine. A social media addict, Kate can be found on twitter @kbeddoe. More

A person's a person, no matter how small

A person's a person, no matter how small
I think every year of this millennium has been 'the year of mobile' but for me 2014 was when it became painfully apparent the Australian digital media was well out of step with our audience. For the brands I'm closest to, which thrive on being immediate and relevant to a...
Continue reading
  4825 Hits
  0 Comments
4825 Hits
0 Comments

Of penguins and killer whales

Of penguins and killer whales
There's a story I heard once from a mate who had watched a David Attenborough documentary about killer whales. I have no idea if it's true but it illustrates my point so I'm going to share it anyway. Killer whales like to eat penguins. Penguins aren't stupid and don't like...
Continue reading
  6468 Hits
  0 Comments
6468 Hits
0 Comments

Blurring the lines between content and marketing

Blurring the lines between content and marketing
If you work in a company that manufactures a physical product then the communications about that product have always sat with the marketing team. They are the ones who decide what you say to your customers, when you say it and how. In a media environment though, talking to your...
Continue reading
  3566 Hits
  0 Comments
3566 Hits
0 Comments

Sharing the content love

Sharing the content love

Sometimes I'm surprised to find myself on the home page of a website. Most of my media consumption starts on Facebook, Twitter or even a good old-fashioned email (yes, by 'media consumption' I mean looking at lists on Buzzfeed). I know I'm not alone, too. Looking at sites like KIIS 1065 and The Edge, which have dramatically increased their mobile audiences this year, we have days where up to 70% of our audience is arriving via social media.

Continue reading
  3609 Hits
  0 Comments
3609 Hits
0 Comments

What Frozen Has Taught Me About Sharing Content

What Frozen Has Taught Me About Sharing Content

Last month, Frozen became the fifth highest grossing movie of all time, bringing in $1.2 billion at the box office. It's the most successful animated film ever and the star of the Disney stable. It's also probably the film I've seen or heard snippets of more than any other. Ever. And that's not entirely as the result of having a five year old daughter.

Continue reading
  4708 Hits
  0 Comments
4708 Hits
0 Comments

Making Metrics Matter; the Do's & Don'ts of Digital Metrics

Making Metrics Matter; the Do's & Don'ts of Digital Metrics

One of the things I love about working in digital media is the accountability of the metrics. If you can do it, you can measure it, but should you? Finding the metrics that matter for your business, and getting people inside and outside to understand what you track and why it matters, are just as important as what those numbers look like.

Continue reading
  4487 Hits
  0 Comments
4487 Hits
0 Comments

Selling what money can't buy

Recently Sound Alliance announced "Australia's first native advertising editor". Interesting. As was the comment on another blog pointing out that this was nothing new, even if the title was. As digital spots and dots continue their drift towards the commoditised bottom, and publishers look to take back control of pricing...
Continue reading
  8520 Hits
  0 Comments
8520 Hits
0 Comments