Lisa Bora is the Head of Mobile at Google Australia.

Mobilegeddon? Google aiming for mobiletopia

Mobilegeddon? Google aiming for mobiletopia

As we flagged in February, we're making a change to our search rankings, to include 'mobile-friendliness' as one of the many criteria we use to rank search results.

There have been a few misconceptions flying around about this change, so we wanted to clear them up.

Continue reading
  3684 Hits
  1 Comment
3684 Hits
1 Comment

Getting mobile right

Getting mobile right
As a marketer, you probably spend a lot of time trying to work out what drives your customers, how to generate stronger connections with them to drive stronger returns for your business. But many Australian companies are missing out on embracing the most important growth area they have - mobile....
Continue reading
  4596 Hits
  0 Comments
4596 Hits
0 Comments