Time at IAB: started in 2013 but have worked in online since the early noughties   My mission at IAB Australia: To develop a better website - to create compelling content, knowledge and stories via our digital channelsDigital trend I'm most excited about: Gamification - ads that look like films, play like games, make me surprised, inspire and humou...r me - in short, entertain meBrand whose marketing I admire: Melbourne Metro's 'Dumb Ways to Die' (of course!) - the catchy tune, the deadly message - it's clever, interesting, dark and very entertaining.  My favourite digital campaign of all times: Old Spice via social - the single take and spin offs were terrific Digital tool/gadget I cannot live without: my smartphone obviously as it's my conduit to everyone and everything - for good and bad, it keeps me connected to the worldIf I wasn't working in digital, I would be: traveling and learning, pushing sustainability, hanging out with inspiring people... - money's no object right? More

Vivid Sydney 2013 - Product Camp

Some months back, IAB Australia sponsored the opening breakfast at Brainmate's Product Camp, part of Vivid Sydney. Vivid is an amazing festival of light, music and ideas (you may've seen the Opera House lit up in lights?) and Product Camp fell squarely into the ideas arena. Product Camp was about experiences, learnings and ideas for best practice development for apps, startups, websites, games and other digital products.

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