My time in the digital industry: 15  years My mission at Amobee: To bulid the best mobile led ad tech company that can connect advertisers with customers in all channels & devices. My special blog topics: Mobile advertising, cross channel advertising, ad tech, ad sales, programmatic trading, brand safety, online display, video, social, email, dig...ital advertising, publishing, ad exchanges. Digital trend I'm most excited about: Mobile advertising, mobile commerce and location-based services. Brand whose marketing I admire: go pro,warbyparker.com, bellroy.com, victoryork.com. Favourite digital campaign of all times: Go pro hero competition series. Customers can upload videos and compare themselves to the professionals. The quality of the content and fan base is extraordinary. Digital tool/gadget I cannot live without: techcrunch.com, iphone, google maps.   If I wasn't working in digital, I would be: Surfing on an island with my family while investing in digital companies!   To bulid the best mobile led ad tech company that can connect advertisers with customers in all channels & devices More

They promised us jetpacks

They promised us jetpacks

Last week's launch of the iPhone 6 was another reminder that we are all carrying around immersive multi-media machines in our pockets.

And certainly nobody wants to hear about "year of the mobile" a phrase with about as much relevance as "the year of online video" or the "year of the fax machine".

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Is it Time For a Selfie?

Is it Time For a Selfie?

In New York earlier this month the American IAB announced their newly revised Quality Assurance Guidelines Program, know by the catchy title of QAG 2.0.

Despite sounding like an extra from a Star Wars sequel, QAG 2.0 is an important set of guidelines for interactive publishers, networks, exchanges, supply and demand side platforms plus agency trading desks.

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