Naima brings several years of experience in the international media & communications industry - from news and entertainment, to politics and academia. Prior to joining IAB Australia in 2014, she was a Senior Researcher at the ABC, and a regular contributor to several publications. Internationally, she has worked for NBC News in New York and Moby Me...dia in Afghanistan. Naima holds a Master's Degree in Middle Eastern Studies from the University of Chicago where she focused on Arabic, Anthropology and International Relations. She is particularly interested in the ways the digital marketplace is changing both the education and news sectors. Naima is focused on generating a vibrant online dialogue with IAB Australia's members via our blog and social networks, and keeping the public informed about IAB's objectives and achievements. More

Sophie Madden, MFA CEO, discusses the IAB-MFA Agency Advisory Group

Sophie Madden, MFA CEO, discusses the IAB-MFA Agency Advisory Group

Sophie Madden, MFA CEO, shares her thoughts on the role of digital media, her passion for the industry, and why the MFA and IAB joined forces to create the IAB-MFA Agency Advisory Group [IMAAG].

 

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IAB Standards & Guidelines Council Discusses All Things Digital

IAB Standards & Guidelines Council Discusses All Things Digital

The IAB Standards & Guidelines Council, originally convened in 2009, continues to lead the way in indentifying and evaluating the needs of the Australian Online Advertising industry. 

We spoke with a few of our council members about all things digital - from native advertising to viewability:

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IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Australia's Mobile Advertising Council was launched back in 2011 to evaluate the needs of the Australian mobile advertising industry; establish a program of work for mobile advertising; produce, fund and promote mobile research studies; and produce and promote mobile standards and guidelines. Since the formation of the council the local mobile ad industry has seen phenomenal growth and now represents over 1 in 5 digital display dollars in Australia. Currently 17 different organisations are involved in the Mobile Advertising Council representing a wide range of media buyers and sellers.

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IAB Video Council Discusses Opportunities & Challenges in Video Advertising

IAB Video Council Discusses Opportunities & Challenges in Video Advertising

We recently launched our Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In keeping with the IAB's "Big Tent" principle the members include publishers, networks and agencies to ensure that all key issues and challenges faced by the industry are addressed. 

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IAB Australia CEO, Alice Manners, on Sky News Tech Report

IAB Australia CEO, Alice Manners, on Sky News Tech Report

IAB Australia's CEO Alice Manners joined Sky News for their regular segment, Tech Report, to discuss the recent IAB/PWC online advertising expenditure report. Manners notes that digital dollars continues to move towards consumer platforms that people are using, and that online advertising always reflects the market. Moving forward, Manners predicts online advertising in retail will continue to be strong.

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