Making Marketing Budgets Work Harder

Nat-Blog
The IAB Australia has always been committed to presenting data and insights to help inform and educate our industry on using the right measurement and metrics to assess marketing investments. As part of this commitment, MeasureUp was born in 2017. Me...
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Designing Digital Ad Impact Studies

​ The IAB Advertising Effectiveness Council has recently released 'A Guide to Designing Digital Ad Impact Studies' to provide guidance on measuring digital advertising impact that will add confidence and precision to marketing investment decisions. T...
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622 Hits
0 Comments