REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW

REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW
It seems the next media frontier is close at hand, and the technology could literally leave consumers even more immersed—and invested—in the content that surrounds them. Virtual reality (VR)—a concept that has been talked about for decades but out of reach for most consumers—is fast becoming a reality itself. In...Nielsen VR
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Video On Demand To Reach Two Thirds Of Online Population In 2016

Video On Demand To Reach Two Thirds Of Online Population In 2016
More than two-thirds of online Australians over 16 years old will be watching video on demand (VOD) by the end of 2016, a new report into media consumption habits of online consumers has projected. The 18th edition of the Australian Connected Consumer Report, reports a 4% increase in VOD in 2015,...online australians are embracing new ways of watching tv
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