Time at IAB: 2.5 years at IAB Australia, 3 years at IAB UK. My mission at IAB Australia: To make digital marketing easier and more exciting by creating practical and inspiring learning opportunities for the media and marketing professionals. Digital trend I'm most excited about: Too many to choose from! As a consumer, I love everything that bring...s digital innovation to the 'real world' and generally makes life easier. Things like NFC payments, wearable technology and connected devices. In terms of digital advertising, I'm excited to see brands getting smarter with their targeting and personalisation, thus serving much more relevant ads. I think the most exciting thing though is the constant change and not knowing what the next year will bring. Brand whose marketing I admire: Mini, Nike and Innocent Smoothies. Favourite digital campaign of all time: I think we are a bit spoilt for choice as through our Creative Showcase program, we regularly get to see some amazing campaigns. I love the Bodyform Truth response and the Pedigree Dog-a-like campaign and the T-Mobile flash dance videos still make me smile. Digital tool/gadget I cannot live without: With friends and family dotted around the world, it would have to be Skype or FaceTime. If I wasn't working in digital, I would be: On a very long cycle trip around the world. More

Russell Easther - Australia's First Professional to Pass the Digital Media Sales Certification

Russell Easther - Australia's First Professional to Pass the Digital Media Sales Certification

We had a chat with digitalbrief's Russell Easther - the first Australian professional to pass the Digital Media Sales Certification (DMSC). Congratulations from all of us at IAB Australia. To learn more about IAB Certifications, click here.

 

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Ankita Agarwal - Australia's First Professional to Pass the Digital Ad Operations Certification

Ankita Agarwal - Australia's First Professional to Pass the Digital Ad Operations Certification

We had a chat with IPG Mediabrand's Ankita Agarwal - the first Australian professional to pass the Digital Ad Operations Certification (DAOC). Congratulations from all of us at IAB Australia. To learn more about IAB Certifications, click here. 

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