My time in the digital industry: 2000, Started as an AM at Ninemsn My mission at TubeMogul: To put the advertiser in control, provide transparency and deliver the simplest video planning, buying and verifying tools for all screens My special blog topics: Programmatic, video, branding, viewability, transparency Digital trend I'm most excited abou...t: Programmatic trading across all media types Brand whose marketing I admire: AAMI; I want the story to continue for Rhonda and Ketut Favourite digital campaign of all times: Anyone that is investing in great storytelling; Chipotle's "The Scarecrow" Digital tool/gadget I cannot live without: iPad Mini If I wasn't working in digital, I would be...: Farming and trying to live a sustainable life More

The path to programmatic success is complexity made simple

The path to programmatic success is complexity made simple
In the world of corporate technology, software-as-a-service (SaaS) platforms are dominating in the growth curve stakes, and the winners are those devoted to simplexity.   Simplicity and usability of the platform is turning out to be a key battleground as more data, metrics, performance reports, and media optimisation features are...
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The Pure and Powerful Promise of Programmatic Trading

The Pure and Powerful Promise of Programmatic Trading

Two months after jumping into the programmatic video world, I had a revelation.

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"Black Box" practices are on their way out; Perspective from the NEW guy

"Black Box" practices are on their way out; Perspective from the NEW guy

Just because we can, doesn't mean it always is.

This is what I consistently hear as I make my way across the programmatic and non-programmatic landscape of media, advertiser and publisher. Both the user and non-user of digital planning and buying tools (in and out of video) continue to call for greater transparency.

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