My time in the digital industry: I've been working in tech and digital research for well over a decade now, wow I didn't realize it had been so long! My mission at current company: I wear a few hats in my role but my favourite is to educate the digital industry (and our advertising partners) around cutting edge trends, consumer behaviours, and dig...ital advertising. I love presenting to an engaged audience at a conference or summit and having a meaningful impact on the way they approach business, it is really rewarding.Digital trend I'm most excited about: As a research nerd, I love how 'measurement' is becoming mainstream. There is a surge in consumer technologies related to measuring sports performance, sleep, and even augmenting 'reality' with vast amounts of data. I think this is just the beginning of a new framework in which we are moving forward as a society and blending the digital into our everyday lives more seamlessly than ever before. Brand whose marketing I admire: Right now I'm loving that electric auto company, Tesla, is putting forward a vision and re-inventing an otherwise tired category. It reminds me of Apple's work with the original iPhone. Favourite digital campaign of all times: I really enjoyed the 'Smack Talk' campaigns that ran on one of the Fantasy Football platforms in the US – they were dynamic, funny and very effective. Digital tool/gadget I cannot live without: Smart phone... and my Jawbone UP band... oh and my Nike fit band... and the pebble watch... my tablet is great too, I love that thing. Between all of these devices I can work better, train better, sleep better and even travel better. If I wasn't working in digital, I would be: Well, I probably wouldn't be living in New York, so maybe I'd be back in Australia eating a sausage roll – I miss sausage rolls. More

Human Experiments, MwaHaha!

Human Experiments, MwaHaha!
You may recall from earlier this year that popular online dating site, OKCupid, attracted some media attention for conducting a series of experiments with its user base (such as the "love is blind" experiment which showed certain online dating metrics improved when everyone's photos were removed from the site for...Tony Marlow - Kid with potato

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Mobile is a World Changer

Mobile is a World Changer

I've noticed that much of this year's industry commentary has focused on an internet-fueled re-imagined world. This world is one where technology has changed everything from how we travel (Airbnb), to how we date (Tinder) and even how we view and use currency (Venmo).

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Adult Millennials: Three things you should know

Adult Millennials: Three things you should know

While there seems to be no universally acknowledged definition of 'Millennials', it is typically agreed that they are currently a relatively young demographic which follows Generation X. For purposes of this post, we will talk about Adult Millennials and define them as anyone currently aged between 18-35 years.

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Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

This is a continuation of my previous post which investigated the biometric impact of online ads/content when targeted to be personally relevant. If you didn't read the last one, let's bring you up to speed; Basically, the research clearly demonstrates that a greater level of cognition and engagement occurs when ads are personally relevancy to the recipient. That's very interesting, but what we don't know yet is the impact of context - so let's use this post to better understand the impact that 'context' has on people's response to ads.

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Online Ad Targeting: A Biometric Perspective

Online Ad Targeting: A Biometric Perspective

I've mentioned in a previous post that I'm interested in a variety of research techniques, not least of which is biometric research. For this two-part post, I'd like to share some results from past studies I have conducted.

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Data is the new black: 3 ways to make your life better with the socialized data revolution

Data is the new black: 3 ways to make your life better with the socialized data revolution

Many of us in the digital industry have been trading in the currency of page views, unique users and related metrics for some time now. Most industry professionals have probably been involved in measuring the impact of digital advertising – from search-lift and view-thru studies to recording lifts in brand metrics and sales – all very important for benchmarking performance against objectives and improving in the future.

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