​ Several years ago, I was part of a small group of people working very long hours in a small flat in South London. By some minor miracle of luck and ignorance, as the founders of our newly formed digital business we made a series of very simple, una...

Programmatic is an environment that is dynamic and is constantly evolving. And it's heralding in an era where advertisers put more emphasis on reaching a demographic or a targeted audience, regardless of the site in which the audience is visiting. Bu...

Gen X ('Baby Boomers') & Gen Y ('Millennials') have been a key focus of marketers over the past few years. But we now have a new kid on the block in Gen Z. Why is Gen Z important? First, they make up 20% of the Australian population   and ar...

AMSTERDAM – At the recent Super Mobility Conference in Las Vegas, ESPN and Hulu said their mobile video audience was expanding rapidly, and said having mobile video was a critical component of their business strategy.

With good reason; both have seen huge growth in the popularity of their programming on mobile platforms.

Since last year, I've seen tremendous growth in the use of Dynamic Creative Optimization (DCO) in the digital advertising industry. Creating individual ads that take advantage of user-level audience data is time consuming and prohibitively expensive for most brands, but DCO streamlines this process and improves ad performance at the...

A relatively provocative statement, I know. A little heavy for what I hope won't be a short tenure as a contributor to this blog. This subject I think, needs to be addressed by the digital advertising and media industry if we are to progress and compete with the effectiveness of...

Each month, Denise Shrivell presents us with, Article Watch. She will link you straight to interesting and relevant content and opinions which she's seen from both local and overseas sources - as well as insights and guides unique to MediaScope.