There's said to be about 650 million websites on the planet, growing by about a million a week. That's one for every 3.7 Internet users. If we translated that to traditional media, it'd be like Australians having a choice of 6 million TV channels.
No wonder, then, that there's a surplus of online display advertising. Sure, not every site accepts advertising, but an increasing number do. Many bloggers now are making enough money from it, some getting enough to cover their daily coffee allowance. With open-source websites popping up every day, the situation is only going to get worse – soon it'll be a coffee a week.
Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to correctly plan for it.
Consumers today are no longer watching video on just one platform but instead they do that everywhere, and marketers need to be prepared. Here are 10 tips to help you succeed in the brave new world of video convergence.
Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to correctly plan for it.