Making the economics of video work for all media brands

Making the economics of video work for all media brands
It's an exciting time in online video — the explosion of new services and vast consumer demand makes video an increasingly crucial tool in any publisher's arsenal. However, the economics of ad-supported video publishing are often too strained to enab...
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Video’s Inventory Crisis

There's said to be about 650 million websites on the planet, growing by about a million a week. That's one for every 3.7 Internet users. If we translated that to traditional media, it'd be like Australians having a choice of 6 million TV channels.

No wonder, then, that there's a surplus of online display advertising. Sure, not every site accepts advertising, but an increasing number do. Many bloggers now are making enough money from it, some getting enough to cover their daily coffee allowance. With open-source websites popping up every day, the situation is only going to get worse – soon it'll be a coffee a week.

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When making the social jump: think before you leap

Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to correctly plan for it.

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The ultimate digital video campaign checklist

Brand marketers and agencies know that the sight, sound and motion of video make it the most powerful communication medium to connect with an audience.  Programmatic video branding, the use of software to place video ads online, is now the fastest growth channel of any advertising segment.  The benefits of...
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10 Tips on How to Make Your Online Video A Success

Consumers today are no longer watching video on just one platform but instead they do that everywhere, and marketers need to be prepared. Here are 10 tips to help you succeed in the brave new world of video convergence.

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Online Video: A Question of Quality

The video market is expanding rapidly. Expenditure in the Australian market is expected to hit $140m this year as more brands shift TV money into online video. In fact many advertisers are now investing as much as 5-10% of their traditional TV spends into online video. Great I hear you...
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6963 Hits
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When making the social jump: think before you leap

Call me old fashioned, but I am a strong believer in planning before making a jump into a new campaign or channel. With the fast pace of digital marketing, particularly in the social arena, it's all too easy to leap into a new marketing initiative before you've had a chance to correctly plan for it.

Continue reading
  6640 Hits
  4 Comments
6640 Hits
4 Comments