Should TV Executives Feel Threatened by Facebook Video?

Should TV Executives Feel Threatened by Facebook Video?
One of the key trends I've seen in 2014 is a big push by the large social players into the video advertising space. It's been a big year for social video launches in what seems to be a land-grab for traditional broadcast TV budgets. In particular, Facebook has made several...
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Human Experiments, MwaHaha!

Human Experiments, MwaHaha!
You may recall from earlier this year that popular online dating site, OKCupid, attracted some media attention for conducting a series of experiments with its user base (such as the "love is blind" experiment which showed certain online dating metrics improved when everyone's photos were removed from the site for...Tony Marlow - Kid with potato

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Article Watch November – ‘Must Reads’ Powered by MediaScope

Article Watch November – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community. - Legacy Media Vs Digital Native  (MondayNote) - From valuations to management cultures, the gap between legacy media companies & digital natives seems to widen. This excellent article provides commentary...
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Plotting your course in a vast ocean of content

Plotting your course in a vast ocean of content
Are you relying on the "viral-ity" of your content to generate your audiences? Are you relying on the amount of organic distribution you receive to drive the return in the investment you've made in that content? One in a million pieces of content may get 1,000,000 organic impressions or significant...
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How much you violate privacy depends on how much consumers will let you

How much you violate privacy depends on how much consumers will let you
Privacy is dead. Technology killed it. For marketers, it's everything we could have hoped for. Of course, it's more complicated than that. Big data, or the use of data by brands, generates a lot of discussion around privacy and ethics . What eludes most of the conversation is that the...DewarKLM
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Article Watch October – ‘Must Reads’ Powered by MediaScope

Article Watch October – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community. - 20 Years of Digital Advertising from Banner Ads to Sponsored Snapchats (AdAge) – As banners celebrate their landmark 20th Birthday this interesting timeline shows the progression of digital...
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Honesty in Advertising; the native ad debate...

Honesty in Advertising; the native ad debate...
Most of us have learned to patiently live with social platforms like Facebook, Twitter, Pinterest and Instagram monetizing their audiences with native ads "in-feed", however some of us (e.g. me) have begun debating the efficacy and ethicality of publishers greedily jumping on board the native ad bandwagon, launching new advertising...
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‘State of Video Industry Report’ Shows How Advanced Advertisers Are Getting

‘State of Video Industry Report’ Shows How Advanced Advertisers Are Getting
The latest State of the Video Industry report – published jointly by IAB and Adapt.tv – shows not only how fast the online video industry is growing, but also, very importantly, how quickly it is maturing. Advertisers are becoming far more discerning, using data and analytics to drive their buying...
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Megan Cronje: Ad Ops conference a great course by professionals for professionals

Megan Cronje: Ad Ops conference a great course by professionals for professionals
I think it's safe to say that the first IAB Australian Digital Ad Ops conference held in the PwC building in Sydney last week was a huge success. The half-day conference, sponsored by Krux and SAS, attracted around 200 of the leading ad ops professionals in Australia and covered a...
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Why you need a journalist (not a copywriter)

Why you need a journalist (not a copywriter)
One of the things I am sometimes told by marketing managers is that they have a copywriter who writes the company's content. In the past that person might just have been putting out press releases or doing direct mail, but now they also write blog posts or stories for their...
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IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'

IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'
IAB CEO Alice Manners joined Sky News on their "Tech Report" segment to discuss the IAB/PwC Online Advertising Expenditure Report for financial year 13/14. Manners talks about the staggering growth of the industry, gives her predictions for the future of the markets, and discusses how Australia is leading the way...
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NYC MIXX Awards: Insights, brilliance and leading Australians

NYC MIXX Awards: Insights, brilliance and leading Australians
Last week I found myself in New York City at the IAB MIXX Conference, which is arguably the premier digital advertising event in the world – evidenced by the serious line up of heavy-weight speakers including actor Kevin Spacey, news anchor Katie Couric, musician Jared Leto, AOL chairman and chief...
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Digital Advertising Getting Its Fair Share

Digital Advertising Getting Its Fair Share

IAB Australia has been tracking digital advertising expenditure since 2003 when the total market was only $236 million and I am personally old enough to remember getting excited when online advertising tripled in 1998 to $8 million. We released the latest Australia digital advertising revenue information in the IAB/PWC Online Advertising Expenditure Report a couple of weeks ago and the market neared $4.4 billion for FY14.

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IAB CEO Alice Manners featured as Mediaweek's "Person of the Week"

IAB CEO Alice Manners featured as Mediaweek's "Person of the Week"

IAB CEO Alice Manners is featured as Mediaweek’s “Person of the Week” in the publication’s latest edition, in an interview with writer Sally Rawsthorne.

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Australia is Programmatic Fantastic

Australia is Programmatic Fantastic

If you could have any job in the world, what would it be? Speechwriter for the Dalai Lama? Events manager for Richard Branson? Financial advisor to Gina Rhinehart?

All those jobs have their merit, but I suspect the novelty would soon wear off. For me, when it comes to the best job, I'm already in it. Why? Because programmatic advertising is booming and, right now, Australia is one of the best places to be involved.

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Article Watch July - 'Must Reads' Powered by Mediascope

Article Watch July - 'Must Reads' Powered by Mediascope

Each month Denise Shrivell from MediaScope, curates a series of must read articles and insights for the digital media community.

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Adult Millennials: Three things you should know

Adult Millennials: Three things you should know

While there seems to be no universally acknowledged definition of 'Millennials', it is typically agreed that they are currently a relatively young demographic which follows Generation X. For purposes of this post, we will talk about Adult Millennials and define them as anyone currently aged between 18-35 years.

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IAB Standards & Guidelines Council Discusses All Things Digital

IAB Standards & Guidelines Council Discusses All Things Digital

The IAB Standards & Guidelines Council, originally convened in 2009, continues to lead the way in indentifying and evaluating the needs of the Australian Online Advertising industry. 

We spoke with a few of our council members about all things digital - from native advertising to viewability:

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The Pure and Powerful Promise of Programmatic Trading

The Pure and Powerful Promise of Programmatic Trading

Two months after jumping into the programmatic video world, I had a revelation.

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A single customer view IS attainable - it’s up to marketers to work harder for it.

A single customer view IS attainable - it’s up to marketers to work harder for it.

During a recent presentation at Marketing Week Live, Camelot insight chief Nick Bonney made the claim that (in his mind) a true single customer view is unattainable. "Consumers are starting to say 'we do not want you to take my behaviour and know everything about me'," he continues.

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We Need to Talk About Programmatic

We Need to Talk About Programmatic

Apparently one of the things that most annoys marketers is jargon. At the recent Mumbrella 360 conference James Sykes, APAC marketing director of Beam Suntory, said:

We're continually marginalising ourselves, because we talk [crap] most of the time. Most of what we say is meaningless, because fad words get in the way.

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Throwback Thursday: Evolution of Display Ads

Throwback Thursday: Evolution of Display Ads

Digital aficianado and Domain Group Product Director, Damon Pezaro, takes on our digital past with a regular Throwback Thursday column - today, he brings us the evolution of display ads.

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IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Mobile Council discusses Opportunities & Challenges in Mobile Advertising

IAB Australia's Mobile Advertising Council was launched back in 2011 to evaluate the needs of the Australian mobile advertising industry; establish a program of work for mobile advertising; produce, fund and promote mobile research studies; and produce and promote mobile standards and guidelines. Since the formation of the council the local mobile ad industry has seen phenomenal growth and now represents over 1 in 5 digital display dollars in Australia. Currently 17 different organisations are involved in the Mobile Advertising Council representing a wide range of media buyers and sellers.

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Mobile Advertising is Firing on All Cylinders

Mobile Advertising is Firing on All Cylinders

This week on BRW, IAB CEO Alice Manners shares her views on Mobile Advertising, and how Australia stacks up against the US & UK. 

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Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

Online Ad Targeting: A Biometric Perspective Part Two - Contextual Relevancy

This is a continuation of my previous post which investigated the biometric impact of online ads/content when targeted to be personally relevant. If you didn't read the last one, let's bring you up to speed; Basically, the research clearly demonstrates that a greater level of cognition and engagement occurs when ads are personally relevancy to the recipient. That's very interesting, but what we don't know yet is the impact of context - so let's use this post to better understand the impact that 'context' has on people's response to ads.

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Viewability: if they can’t see it, did it happen?

Viewability: if they can’t see it, did it happen?

There's little point in spending money on advertising that people can't watch. Yet data from the US shows as much as half of all ads served are not viewable. Adap.tv's Mitch Waters explains why pre-bid data is needed to ensure advertisers are seen and heard.

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IAB CONVERSATIONS: Premium Content, Part 2

IAB CONVERSATIONS: Premium Content, Part 2

From time to time, questions pop up in the interactive advertising industry that don't have easy answers. At the IAB Blog, we like to throw these out for debate and hear from as many voices with as many perspectives as possible. In the spirit of civility, we'll call them IAB Conversations. Our CEO, Alice Manners, kicked off  the topic of Premium Display - and ZenithOptimedia's Jonathan Betts is adding his voice to the conversation.

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Why We Need to Care About Ad Visibility

Why We Need to Care About Ad Visibility

Recent advancements in digital reporting technology now allow advertisers to report and optimise digital campaigns based on visibility. Simply, ad visibility is a metric that indicates how much time on average an ad placement was visible to consumers.

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"Black Box" practices are on their way out; Perspective from the NEW guy

"Black Box" practices are on their way out; Perspective from the NEW guy

Just because we can, doesn't mean it always is.

This is what I consistently hear as I make my way across the programmatic and non-programmatic landscape of media, advertiser and publisher. Both the user and non-user of digital planning and buying tools (in and out of video) continue to call for greater transparency.

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IAB Video Council Discusses Opportunities & Challenges in Video Advertising

IAB Video Council Discusses Opportunities & Challenges in Video Advertising

We recently launched our Video Advertising Council, drawing members from organisations representing a range of offerings and products in the digital advertising industry. In keeping with the IAB's "Big Tent" principle the members include publishers, networks and agencies to ensure that all key issues and challenges faced by the industry are addressed. 

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