The Affiliate Survey

The Affiliate Survey
​ The IAB's Affiliate Marketing Working Group worked together to produce a survey of the Affiliate Marketing industry in Australia. This group is comprised of members from agencies, affiliate networks and publishers. It includes Cash Rewards, Columbu...
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7 Initiatives for Finding and Retaining Digital Talent

7 Initiatives for Finding and Retaining Digital Talent
There isn't a perfect strategy to finding and retaining good digital talent. It is and will continue to be an ongoing challenge as the industry evolves and fragments into specialisations.   One notable difference between the UK and Australia is that due to the size of the market in the...
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IAB CEO discusses the rise of digital on Sky News

IAB CEO discusses the rise of digital on Sky News
IAB CEO Alice Manners appeared on Sky news on February 12, 2015 to discuss the state of the digital advertising market in an interview with Ingrid Willinge. Manners talks about what the IAB does in Australia, its members and where the digital advertising industry is headed. Manners notes that the...
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How To Make Internships Win-Win

How To Make Internships Win-Win
After years of rejecting applications for internships, this year we decided that perhaps we'd 'give it a go'. As soon as I'd made that decision, my mind was overwhelmed with rationalising the pros and cons of interns, which looked something like this: As an employer and manager, I have ethics...Capture
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Plotting your course in a vast ocean of content

Plotting your course in a vast ocean of content
Are you relying on the "viral-ity" of your content to generate your audiences? Are you relying on the amount of organic distribution you receive to drive the return in the investment you've made in that content? One in a million pieces of content may get 1,000,000 organic impressions or significant...
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NYC MIXX Awards: Insights, brilliance and leading Australians

NYC MIXX Awards: Insights, brilliance and leading Australians
Last week I found myself in New York City at the IAB MIXX Conference, which is arguably the premier digital advertising event in the world – evidenced by the serious line up of heavy-weight speakers including actor Kevin Spacey, news anchor Katie Couric, musician Jared Leto, AOL chairman and chief...
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The path to programmatic success is complexity made simple

The path to programmatic success is complexity made simple
In the world of corporate technology, software-as-a-service (SaaS) platforms are dominating in the growth curve stakes, and the winners are those devoted to simplexity.   Simplicity and usability of the platform is turning out to be a key battleground as more data, metrics, performance reports, and media optimisation features are...
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Can Women In Marketing Really Have It All? Yes. Yes They Can.

Can Women In Marketing Really Have It All? Yes. Yes They Can.
By Valentina Borbone, Zuni After reading Jane Huxley's post for the Big Tent, 'How To: Find Balance' , I felt relieved. I am also a mother of two (who aren't yet at school), a small business owner and I work full time. Saying that to others is usually met with...
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Sophie Madden, MFA CEO, discusses the IAB-MFA Agency Advisory Group

Sophie Madden, MFA CEO, discusses the IAB-MFA Agency Advisory Group

Sophie Madden, MFA CEO, shares her thoughts on the role of digital media, her passion for the industry, and why the MFA and IAB joined forces to create the IAB-MFA Agency Advisory Group [IMAAG].

 

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4 Tips on Changing Your Agency's Culture

4 Tips on Changing Your Agency's Culture

I recently attended the Customer 360 Symposium in the Hunter Valley where I heard from the most amazing speaker. Michael Henderson was the stand out in the crowd of speakers as he was talking cultural change requirements within businesses to ensure their successful transformation in our customer centric world. As I watched the 130+ delegates nod along and sing his praises afterwards, I hit the stark reality. Michael was talking about client-side businesses, yet my brain was translating this into agency/service-side relevance.

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