Attribution: Let’s see how far we’ve come

Attribution: Let’s see how far we’ve come

Last month, the IAB Australia released its second annual State of the Industry - Marketing and Ad Technology report. I always find the second year of a report more interesting as there is a benchmark and inevitably the first thing we all talk about is how far we’ve come.

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With data, big is not always best

With data, big is not always best
Sometimes quality and beauty comes in small packages: diamonds, chocolates, poodles, bonsai trees, the Olsen twins. Okay, scrub the last one. But you get the idea? Quality is usually better than quantity. Yet, in advertising we seem to ignore this premise. We look at reach and frequency as the two...
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Push Notifications – Supercharged Mobile Re-messaging

Push Notifications – Supercharged Mobile Re-messaging
Having a mobile app without a push notification communication strategy is a little like driving a car with a burst tire – it will only get you so far before you have to stop, and by that point it may have done more damage than you can imagine. For those...RobWilliams Image 2
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Small data visualisations that improve customer experience and ultimately conversion

Small data visualisations that improve customer experience and ultimately conversion
The interweb is becoming an increasingly visual medium. The rise of image driven platforms such as Instagram, Pinterest, Snapchat, the increase of video consumption, and the increasing use of content card layouts for websites, are all testament to that. And so it is natural that with the growing volumes of...Jacijames data
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Getting mobile right

Getting mobile right
As a marketer, you probably spend a lot of time trying to work out what drives your customers, how to generate stronger connections with them to drive stronger returns for your business. But many Australian companies are missing out on embracing the most important growth area they have - mobile....
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IAB CEO discusses the rise of digital on Sky News

IAB CEO discusses the rise of digital on Sky News
IAB CEO Alice Manners appeared on Sky news on February 12, 2015 to discuss the state of the digital advertising market in an interview with Ingrid Willinge. Manners talks about what the IAB does in Australia, its members and where the digital advertising industry is headed. Manners notes that the...
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Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media

Mobile Health Check for 2015: Stefan Savva, Mobile Director at Fairfax Media
Two words that publishers are going to stress more in 2015; mobile disruption. With publishers acknowledging their total mobile audience has skyrocketed over the last few years, their focus heading into 2015 needs to be on executing a rock-solid strategy of mobile engagement and monetisation or risk having their businesses...
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Dark social is too big to ignore

Dark social is too big to ignore
If you've ever sent a link or copy and pasted text content in a private email or message – then you have a 'dark social' network. Chances are, this is also your real life "intimate" social network of close friends, family and colleagues and you share content with them that's...
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Of penguins and killer whales

Of penguins and killer whales
There's a story I heard once from a mate who had watched a David Attenborough documentary about killer whales. I have no idea if it's true but it illustrates my point so I'm going to share it anyway. Killer whales like to eat penguins. Penguins aren't stupid and don't like...
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How much you violate privacy depends on how much consumers will let you

How much you violate privacy depends on how much consumers will let you
Privacy is dead. Technology killed it. For marketers, it's everything we could have hoped for. Of course, it's more complicated than that. Big data, or the use of data by brands, generates a lot of discussion around privacy and ethics . What eludes most of the conversation is that the...DewarKLM
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‘State of Video Industry Report’ Shows How Advanced Advertisers Are Getting

‘State of Video Industry Report’ Shows How Advanced Advertisers Are Getting
The latest State of the Video Industry report – published jointly by IAB and Adapt.tv – shows not only how fast the online video industry is growing, but also, very importantly, how quickly it is maturing. Advertisers are becoming far more discerning, using data and analytics to drive their buying...
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IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'

IAB CEO Alice Manners talks numbers on Sky News 'Tech Report'
IAB CEO Alice Manners joined Sky News on their "Tech Report" segment to discuss the IAB/PwC Online Advertising Expenditure Report for financial year 13/14. Manners talks about the staggering growth of the industry, gives her predictions for the future of the markets, and discusses how Australia is leading the way...
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They promised us jetpacks

They promised us jetpacks

Last week's launch of the iPhone 6 was another reminder that we are all carrying around immersive multi-media machines in our pockets.

And certainly nobody wants to hear about "year of the mobile" a phrase with about as much relevance as "the year of online video" or the "year of the fax machine".

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