IAB CEO talks digital advertising with SKY Business News

IAB CEO Vijay Solanki discusses digital growth, adblocking and viewability with SKY Business News anchors.

  2403 Hits
  0 Comments
2403 Hits
0 Comments

The lowdown on the National Broadband Network

The lowdown on the National Broadband Network

The National Broadband Network (NBN) is 'nation building' telecommunications infrastructure which underpins the ongoing productivity and success of our own and all other Australian industries.

It’s time to raise your awareness and serious concerns around the NBN roll-out strategy and understand the negative and profound impact this plan will have on the future of Australian marketing, advertising and media as we transition to a digital based industry operating in a global market.

 

Continue reading
  2838 Hits
  0 Comments
2838 Hits
0 Comments

Article Watch October – ‘Must Reads’ Powered by MediaScope

Article Watch October – ‘Must Reads’ Powered by MediaScope
Each month Denise Shrivell from MediaScope , curates a series of must read articles and insights for the digital media community. - 20 Years of Digital Advertising from Banner Ads to Sponsored Snapchats (AdAge) – As banners celebrate their landmark 20th Birthday this interesting timeline shows the progression of digital...
Continue reading
  4213 Hits
  0 Comments
4213 Hits
0 Comments

Australia is Programmatic Fantastic

Australia is Programmatic Fantastic

If you could have any job in the world, what would it be? Speechwriter for the Dalai Lama? Events manager for Richard Branson? Financial advisor to Gina Rhinehart?

All those jobs have their merit, but I suspect the novelty would soon wear off. For me, when it comes to the best job, I'm already in it. Why? Because programmatic advertising is booming and, right now, Australia is one of the best places to be involved.

Continue reading
  3660 Hits
  0 Comments
3660 Hits
0 Comments

We need a “Netflix”, now

We need a “Netflix”, now

Aussies are avid consumers of online video, even if we don't have many large local content providers. Here, aside from the 5 hours 21 minutes we each spend on YouTube, the biggest contributor to our video streaming habits is the ABC. We watch 2 hours 33 minutes of streamed content from the national broadcaster, a channel devoid of advertising, of course.

Continue reading
  11934 Hits
  0 Comments
11934 Hits
0 Comments