8 digital trends set to change the out-of-home industry

8 digital trends set to change the out-of-home industry
The Out-of-Home (OOH) industry is set to evolve more rapidly over the next 18 months. The oldest advertising format has seen significant changes; mobile convergence, developments in digital platforms and data sources are changing industry perception. The number of digital screens will increase significantly due to several reasons including changing...
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Mobile Beacon technology: The next big opportunity for publishers?

Mobile Beacon technology: The next big opportunity for publishers?
There's been a lot of hype recently about the arrival of Beacon technology. Embracing communication at a micro-location level, Beacon technology will be key to enabling publishers and marketers to improve their relevance to consumers. Although the technology behind Beacon – Bluetooth Low Energy (BLE) – has been in development...Steven 3
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