IAB Native Advertising Taskforce to simplify Native in Australia

​ IAB Australia's newly formed Native Advertising Taskforce has set about breaking down Native Advertising to make it easier to understand what it actually is and the benefits of the different types of Native. IAB CEO Vijay Solanki talks with Guardia...

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Four ways to improve brand safety in a programmatic environment

Four ways to improve brand safety in a programmatic environment
Programmatic is an environment that is dynamic and is constantly evolving. And it's heralding in an era where advertisers put more emphasis on reaching a demographic or a targeted audience, regardless of the site in which the audience is visiting. Bu...
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1897 Hits
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REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW

REALITY CHECK: A PEEK AT THE VIRTUAL AUDIENCES OF TOMORROW
It seems the next media frontier is close at hand, and the technology could literally leave consumers even more immersed—and invested—in the content that surrounds them. Virtual reality (VR)—a concept that has been talked about for decades but out of reach for most consumers—is fast becoming a reality itself. In...Nielsen VR
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1470 Hits
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Try Before You Market: How can marketing agencies go the extra mile in serving clients?

Try Before You Market: How can marketing agencies go the extra mile in serving clients?

Try before you buy market.

As a marketing agency are you best placed to market a business, product or service if you have not experienced or purchased it yourself? Or maybe the question is - would you be better placed to market that business, product or service if you had experienced or purchased it directly?

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Olympic connectivity means marketers can go for gold

Olympic connectivity means marketers can go for gold

Olympic fans all around Australia are getting ready to turn their attention to Rio, and while the athletes are competing for medals, brands are competing for consumers’ attention and business.

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2128 Hits
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How Qantas is using Finding Dory to save the Great Barrier Reef

How Qantas is using Finding Dory to save the Great Barrier Reef
Qantas is generally associated with aircraft flying at 10,000 metres, and a red kangaroo. However, throughout June and July the airline’s focus was a forgetful blue fish called Dory who lives several metres under the sea. Partnerships are nothing new to large companies and Qantas has had its fair share...
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2320 Hits
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Four ways data products are redefining brand interactions

Four ways data products are redefining brand interactions
Brands today collect multiple data points across consumer interactions, ranging from key promotional events and social comments to consumer whereabouts and inquiries. One of the key challenges faced by brands and enterprises is to fuse these multiple data streams in real-time and act on them. Overcoming this challenge would redefine...
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1721 Hits
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5 Reasons Why Times Square NYE is the Out-of-Home Industry’s Superbowl

5 Reasons Why Times Square NYE is the Out-of-Home Industry’s Superbowl

Since the very first iron and wood ball lowered at One Times Square on NYE over 100 years ago, the event has been the universally recognized symbol of welcoming the new year. All eyes (literally) are on the 230+ digital screens peppering the Times Square area, and the event is the yearly showpiece for many global advertisers. For the Out-of-Home industry this is our Superbowl. Here are 5 reasons why.

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What Brands Can Learn from Media Newsrooms

What Brands Can Learn from Media Newsrooms
Mention the word newsroom to most people and they'll likely think of a chain-smoking Carl Bernstein tapping away frantically at his typewriter in the 1976 classic All the President's Men. Or the irascible television anchor Will McAvoy in the HBO series The Newsroom yelling at reporters chasing the latest scoop....
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The path to programmatic success is complexity made simple

The path to programmatic success is complexity made simple
In the world of corporate technology, software-as-a-service (SaaS) platforms are dominating in the growth curve stakes, and the winners are those devoted to simplexity.   Simplicity and usability of the platform is turning out to be a key battleground as more data, metrics, performance reports, and media optimisation features are...
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