The Publisher Has the Power, But Not For Long

The Publisher Has the Power, But Not For Long
The media landscape in Australia has always been characterised by a concentration of ownership. Fairfax and News Corporation still control over 80% of the country’s print media, and have long been the dominant voices setting the news agenda, even if no longer from a rolled up paper delivered to the...blog
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The Secrets of Virality

The Secrets of Virality

Whenever I see an article with a headline like the one I've just written, I can't help but think about spam. Just like the unwelcome jangle of emails in your inbox that promise to reveal the secrets to dramatic weight loss, wrinkle-free skin and better erectile function, creating content to go viral on the internet seems like a hopeless fantasy. After all, it's impossible to predict. It's just dumb luck, isn't it?

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The growth of Buzzfeed and what this means for the company

The growth of Buzzfeed and what this means for the company

In August, BuzzFeed announced it has secured $50 million of investment from a Silicon Valley venture capital firm, valuing the company at $850 million. The company has plans to invest in areas including an in-house incubator for technology, increasing resources to its L.A.-based video division BuzzFeed Motion Pictures, and establishing a presence in new markets including Japan, Germany, India and Mexico.

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