How Qantas is using Finding Dory to save the Great Barrier Reef

How Qantas is using Finding Dory to save the Great Barrier Reef
Qantas is generally associated with aircraft flying at 10,000 metres, and a red kangaroo. However, throughout June and July the airline’s focus was a forgetful blue fish called Dory who lives several metres under the sea. Partnerships are nothing new to large companies and Qantas has had its fair share...
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Excellent Creative for Mobile: Case Studies

Excellent Creative for Mobile: Case Studies
IAB’s Creative Showcase attracts some of the best creative campaigns in digital advertising. As we lead up to our Latest and Greatest in Mobile Creativity event we are highlighting some of the best mobile campaign case studies of the past 18 months.   American Classics Krispy Kreme launch new American...Krispy 10.4
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Qantas Instameet: Mobile creative travel case study

Qantas Instameet: Mobile creative travel case study
Instameet [in-sta-meet] noun A gathering of Instagrammers, taking photographs and sharing experiences.   The Challenge: To find a way to bring together Qantas’ heritage and modern positioning in a way that resonated with Australians. The Solution: Working with Qantas, Razorfish Australia created a photographic journey across Australia, powered by social...Qantas
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SaleCycle Case Study: Firefly

SaleCycle Case Study: Firefly
Firefly, a subsidiary of Malaysian Airlines’ creates a multi-channel remarketing campaign with the addition of SaleCycle's SMS solution. The Challenge Firefly, one of SaleCycle’s most innovative clients, set the challenge of delivering a service that could drive more immediacy in conversions. How could they communicate quickly and efficiently with visitors...Firefly SMS Remarketing
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Insight Into the Intersection of Travel, Technology & Marketing: Expedia Case Study

Insight Into the Intersection of Travel, Technology & Marketing: Expedia Case Study

Australians Discover How to “Live Like a Local” with the NAB Traveller Card

A growing number of travelers desire an authentic travel experience. While these adventurers still enjoy iconic landmarks, they also want to discover how people locallylive in the countries they visit.

 

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