Old Brands, New Tricks (How the world’s oldest cruise line put on world’s most modern naming ceremony)

Old Brands, New Tricks (How the world’s oldest cruise line put on world’s most modern naming ceremony)

P&O is one of the oldest names in shipping, and certainly the oldest cruise line in Australia. The company, founded in the 1830s, ‘invented’ cruising in Australia when it sent its large ocean liners into the tropics during the 1930s.

The brand is steeped in history, heritage and tradition, and operates two distinct cruise lines; a global world cruising brand based in the UK as well as a locally based leisure brand.

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Push Notifications – Supercharged Mobile Re-messaging

Push Notifications – Supercharged Mobile Re-messaging
Having a mobile app without a push notification communication strategy is a little like driving a car with a burst tire – it will only get you so far before you have to stop, and by that point it may have done more damage than you can imagine. For those...RobWilliams Image 2
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Building Digital Capability - Part 4: You as the Leader

Building Digital Capability - Part 4: You as the Leader
I'm going to close out this 4 part blog series with 3 final points. It was going to be 2 points but after rereading the blog the final point needed to be individually highlighted! Point 1: Make everything a process! You may think I'm a little crazy, somewhat controlling or...
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