Is it Time For a Selfie?

Is it Time For a Selfie?

In New York earlier this month the American IAB announced their newly revised Quality Assurance Guidelines Program, know by the catchy title of QAG 2.0.

Despite sounding like an extra from a Star Wars sequel, QAG 2.0 is an important set of guidelines for interactive publishers, networks, exchanges, supply and demand side platforms plus agency trading desks.

Continue reading
  3515 Hits
  0 Comments
3515 Hits
0 Comments