Debunking five myths on data and programmatic

Debunking five myths on data and programmatic

The digital landscape is inundated with ads. The sheer range of choice means agencies are being pressured to ensure they reach target audiences effectively, whilst publishers fight for audience attention. Bigger audiences do not just mean more ad impressions, they also provide the opportunity to gather more data, helping to pinpoint advertisers’ target audiences more effectively.

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Are Physical Cookies One Step Too Far For Data?

Are Physical Cookies One Step Too Far For Data?
This week I discovered Physical Cookies. And I fell in love. What Are Physical Cookies? Think about how digital cookies follow you across the internet, collecting your usage data. It's bringing the digital cookie to life in the real-world with a tiny piece of technology that collects usage data, not...
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Facebook’s relaunch of Atlas – It’s kind of a big deal

Facebook’s relaunch of Atlas – It’s kind of a big deal
On the 29th September Facebook breathlessly announced the launch of the new Atlas . In the following few days there were many articles extolling how this platform was going to transform and deliver people-based targeting in online and mobile media. It seems like some of these projections may have been...
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How much you violate privacy depends on how much consumers will let you

How much you violate privacy depends on how much consumers will let you
Privacy is dead. Technology killed it. For marketers, it's everything we could have hoped for. Of course, it's more complicated than that. Big data, or the use of data by brands, generates a lot of discussion around privacy and ethics . What eludes most of the conversation is that the...DewarKLM
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